Found: 15
Select item for more details and to access through your institution.
The Brand Value of Earnings: An Event Study of Consumer Responses to Earnings Announcements.
- Published in:
- Accounting Review, 2024, v. 99, n. 3, p. 259, doi. 10.2308/TAR-2022-0043
- By:
- Publication type:
- Article
Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 3, p. 79, doi. 10.1177/00222429211023040
- By:
- Publication type:
- Article
What do I think about this sustainable Gucci? Product- or company-focused sustainability association, impact on environment, and attractiveness of luxury products.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. 276
- By:
- Publication type:
- Article
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 3, p. 28, doi. 10.1177/0022242921993172
- By:
- Publication type:
- Article
Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 1135, doi. 10.1177/0022243720947682
- By:
- Publication type:
- Article
“The Wellness Religion”: Consuming Purity as an Aspirational Lifestyle.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 280
- By:
- Publication type:
- Article
Show Me the Stars: The Persuasive Impact of Dispersion Across Online Ratings.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 344
- By:
- Publication type:
- Article
Who Receives Credit or Blame? The Effects of Made-to-Order Production on Responses to Unethical and Ethical Company Production Practices.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 1, p. 88, doi. 10.1177/0022242919887161
- By:
- Publication type:
- Article
Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 3, p. 91, doi. 10.1177/0022242919830412
- By:
- Publication type:
- Article
Consumer Agency in an Era of Buycotting and Boycotting.
- Published in:
- Advances in Consumer Research, 2018, v. 46, p. 149
- By:
- Publication type:
- Article
Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol.
- Published in:
- Journal of Consumer Research, 2017, v. 44, n. 1, p. 118, doi. 10.1093/jcr/ucw076
- By:
- Publication type:
- Article
Positioning Brands Against Large Competitors to Increase Sales.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 6, p. 647, doi. 10.1509/jmr.13.0438
- By:
- Publication type:
- Article
Framing the Game: How Positioning Brands in Competition Can Be Strategically Used to Increase Brand Value.
- Published in:
- 2013
- By:
- Publication type:
- Abstract
Emotional Marketing: How Pride and Compassion Impact Preferences for Underdog and Top Dog Brands.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography.
- Published in:
- Journal of Consumer Research, 2011, v. 37, n. 5, p. 775, doi. 10.1086/656219
- By:
- Publication type:
- Article