Found: 15
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Using Fear Appeals in Advertising for AIDS Prevention in the College-Age Population.
- Published in:
- Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 5
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- Publication type:
- Article
Gasoline Prices: Their Effect on Consumer Behavior and Attitudes.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 24, doi. 10.2307/1250487
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- Publication type:
- Article
A Tale of Two Sponsors: Comparing Channels of Sponsorship Effectiveness Using a Local Charity-linked Event.
- Published in:
- Event Management, 2022, v. 26, n. 4, p. 763, doi. 10.3727/152599521X16288665119387
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- Publication type:
- Article
SPONSORSHIP OUTCOMES FOR CHARITY-LINKED EVENTS: PARTICIPANT SEGMENTS INTERACTION WITH SPONSOR ATTRIBUTES.
- Published in:
- Event Management, 2020, v. 24, n. 6, p. 699, doi. 10.3727/152599519X15506259855986
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- Publication type:
- Article
WHAT IS MOST IMPORTANT IN TRANSFERRING GOODWILL FROM CHARITY RUN PARTICIPANTS TO SPONSORS?
- Published in:
- Event Management, 2015, v. 19, n. 3, p. 305, doi. 10.3727/152599515X14386220874689
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- Publication type:
- Article
The Appropriateness of Fear Appeal use for Health Care Marketing to the Elderly: Is It OK to Scare Granny?
- Published in:
- Journal of Business Ethics, 1993, v. 12, n. 1, p. 45, doi. 10.1007/BF01845786
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- Publication type:
- Article
A Realist View of Marketing Ethics.
- Published in:
- Journal of Business Ethics, 1991, v. 10, n. 4, p. 243, doi. 10.1007/BF00382960
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- Publication type:
- Article
Exploring the Structure of Ethical Attributions as a Component of the Consumer Decision Model: The Vicarious Versus Person Perspective.
- Published in:
- Journal of Business Ethics, 1991, v. 10, n. 4, p. 285, doi. 10.1007/BF00382967
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- Publication type:
- Article
Black and White Response to Culturally Targeted Television Commercials: A Value-Based Approach.
- Published in:
- Psychology & Marketing, 1989, v. 6, n. 4, p. 311, doi. 10.1002/mar.4220060406
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- Publication type:
- Article
Guest Editorial.
- Published in:
- 1986
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- Publication type:
- Editorial
Exploring The Impact of Personal Values on Socially Oriented Communications.
- Published in:
- Psychology & Marketing, 1985, v. 2, n. 4, p. 267, doi. 10.1002/mar.4220020406
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- Publication type:
- Article
Tax Credits as a Means of Influencing Consumer Behavior.
- Published in:
- Journal of Consumer Research, 1981, v. 8, n. 3, p. 335, doi. 10.1086/208873
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- Publication type:
- Article
Consumer Adaptation to Gasoline Price Increases.
- Published in:
- Journal of Consumer Research, 1981, v. 8, n. 3, p. 322, doi. 10.1086/208871
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- Publication type:
- Article
CONSUMER RESPONSE TO ALTERNATIVE SELLING STRATEGIES: A FIELD EXPERIMENT.
- Published in:
- Advances in Consumer Research, 1976, v. 3, n. 1, p. 398
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- Publication type:
- Article
Consumer Involvement with Personal Computer Technology: A Multi-Sample Analysis.
- Published in:
- American Business Review, 2002, v. 20, n. 2, p. 1
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- Publication type:
- Article