THE CURRENT POSITION OF NEUROMARKETING AS A TOOL OF MARKETING AND COMMUNICATION STRATEGY.
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- Communication Today, 2024, v. 15, n. 2, p. 164, doi. 10.34135/communicationtoday.2024.Vol.15.No.2.10
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- Article
Works by PÁTÍK, Ladislav
Results: 3
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THE POSITION OF THE BRAND AND ITS MARKETING COMMUNICATION IN THE CRISIS PERIOD.
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- Communication Today, 2022, v. 13, n. 2, p. 178
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- Article
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CHANGES IN CORPORATE STRATEGIES AND CONSUMER BEHAVIOR CAUSED BY COVID-19 AFFECTING MARKETING COMMUNICATIONS AND THEIR TOOLS.
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- Ad Alta: Journal of Interdisciplinary Research, 2021, v. 11, n. 1, p. 231
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- Article