Found: 22
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Double-Edged Nature of Free Perks: Consumer Entitlement and Its Consequences in the Marketplace.
- Published in:
- 2014
- By:
- Publication type:
- Abstract
The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 2, p. 187, doi. 10.1016/j.jcps.2014.12.004
- By:
- Publication type:
- Article
What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking).
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 897, doi. 10.1093/jcr/ucv093
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- Publication type:
- Article
Broadband Divide Among SMEs.
- Published in:
- International Small Business Journal: Researching Entrepreneurship, 2006, v. 24, n. 1, p. 83, doi. 10.1177/0266242606059781
- By:
- Publication type:
- Article
When Service Customers Do Not Consume in Isolation.
- Published in:
- Journal of Service Research, 2017, v. 20, n. 3, p. 223, doi. 10.1177/1094670517690025
- By:
- Publication type:
- Article
When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations.
- Published in:
- Journal of Service Research, 2014, v. 17, n. 2, p. 134, doi. 10.1177/1094670513513337
- By:
- Publication type:
- Article
Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis.
- Published in:
- Journal of Service Research, 2011, v. 14, n. 1, p. 3, doi. 10.1177/1094670510385332
- By:
- Publication type:
- Article
The Effects of Participation on B2B Exchanges: A RESOURCE-BASED VIEW.
- Published in:
- California Management Review, 2005, v. 47, n. 2, p. 97, doi. 10.2307/41166297
- By:
- Publication type:
- Article
The many moods of inter-organizational imitation: A critical review.
- Published in:
- International Journal of Management Reviews, 2008, v. 10, n. 4, p. 375, doi. 10.1111/j.1468-2370.2008.00233.x
- By:
- Publication type:
- Article
Modeling Dynamics in Crowdfunding.
- Published in:
- Marketing Science, 2020, v. 39, n. 2, p. 339, doi. 10.1287/mksc.2019.1209
- By:
- Publication type:
- Article
The Concept of Authenticity: What It Means to Consumers.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 4, p. 1, doi. 10.1177/0022242921997081
- By:
- Publication type:
- Article
Dynamic Governance Matching in Solution Development.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 1, p. 105, doi. 10.1177/0022242919879420
- By:
- Publication type:
- Article
Market Orientation, Internal Process, and External Network: A Qualitative Comparative Analysis of Key Decisional Alternatives in the New Service Development.
- Published in:
- Decision Sciences, 2009, v. 40, n. 3, p. 601, doi. 10.1111/j.1540-5915.2009.00238.x
- By:
- Publication type:
- Article
Economies of Scope through Multi-unit Skill Systems: The Organization of Large Design Firms.
- Published in:
- British Journal of Management, 2012, v. 23, n. 2, p. 145, doi. 10.1111/j.1467-8551.2010.00699.x
- By:
- Publication type:
- Article
Fueling innovation management research: Future directions and five forward‐looking paths.
- Published in:
- Journal of Product Innovation Management, 2024, v. 41, n. 5, p. 893, doi. 10.1111/jpim.12754
- By:
- Publication type:
- Article
Whether to Integrate R&D and Marketing: The Effect of Firm Competence.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 5, p. 766, doi. 10.1111/j.1540-5885.2012.00936.x
- By:
- Publication type:
- Article
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 2, p. 166, doi. 10.1007/s11747-014-0423-4
- By:
- Publication type:
- Article
Don't just fix it, make it better! Using frontline service employees to improve recovery performance.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 5, p. 515, doi. 10.1007/s11747-012-0324-3
- By:
- Publication type:
- Article
The featuring phenomenon in music: how combining artists of different genres increases a song's popularity.
- Published in:
- Marketing Letters, 2018, v. 29, n. 4, p. 485, doi. 10.1007/s11002-018-9476-3
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- Publication type:
- Article
Value, values, symbols and outcomes.
- Published in:
- Marketing Theory, 2012, v. 12, n. 2, p. 207, doi. 10.1177/1470593111429515
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- Publication type:
- Article
Selection models in the music industry: reply.
- Published in:
- Journal of Cultural Economics, 2007, v. 31, n. 2, p. 159, doi. 10.1007/s10824-007-9040-0
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- Publication type:
- Article
Selection models in the music industry: How a prior independent experience may affect chart success.
- Published in:
- Journal of Cultural Economics, 2006, v. 30, n. 3, p. 183, doi. 10.1007/s10824-006-9013-8
- By:
- Publication type:
- Article