Works by Oppewal, Harmen

Results: 28

What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects.

Published in:

Psychology & Marketing, 2022, v. 39, n. 11, p. 2153, doi. 10.1002/mar.21720

By:

Kim, Jungkeun;
Spence, Mark T.;
Oppewal, Harmen;
Park, Jongwon;
Marshall, Roger

Publication type:

Article

Exploring Attitudes and Affiliation Intentions toward Consumers Who Engage in Socially Shared Superstitious Behaviors: A Study of Students in the East and the West.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 203, doi. 10.1002/mar.20687

By:

Wang, Di;
Oppewal, Harmen;
Thomas, Dominic

Publication type:

Article

Modeling consumer perception of public space in shopping centers.

Published in:

Environment & Behavior, 1999, v. 31, n. 1, p. 45, doi. 10.1177/00139169921971994

By:

Oppewal, Harmen;
Timmermans, Harry

Publication type:

Article

HOLIDAY PACKAGING AND TOURIST DECISION MAKING.

Published in:

Tourism Analysis, 2003, v. 8, n. 2-4, p. 193, doi. 10.3727/108354203774076733

By:

Rewtrakunphaiboon, Walaiporn;
Oppewal, Harmen

Publication type:

Article

Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1305, doi. 10.1007/s11747-023-00969-9

By:

Nguyen, Oanh Dinh Yen;
Bucic, Tania;
Ngo, Liem Viet;
Oppewal, Harmen

Publication type:

Article

Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1075, doi. 10.1007/s11747-019-00716-z

By:

Yao, Jun;
Oppewal, Harmen;
Wang, Di

Publication type:

Article

Retailer self-perceived store image and competitive position.

Published in:

International Review of Retail, Distribution & Consumer Research, 1997, v. 7, n. 1, p. 41, doi. 10.1080/095939697343120

By:

Oppewal, Harmen;
Timmermans, Harry

Publication type:

Article

Mapping Out the Landscape of Marketing Journals. A comment.

Published in:

Journal of Marketing Management, 2003, v. 19, n. 7-8, p. 905, doi. 10.1362/026725703322498154

By:

Oppewal, Harmen

Publication type:

Article

The Validity of Hierarchical Information Integration Choice Experiments to Model Residential Preference and Choice

Published in:

Geographical Analysis, 1998, v. 30, n. 3, p. 254, doi. 10.1111/j.1538-4632.1998.tb00399.x

By:

Van de Vyvere, Yves;
Oppewal, Harmen;
Timmermans, Harry

Publication type:

Article

Understanding retail experiences -- the case for ethnography.

Published in:

International Journal of Market Research, 2007, v. 49, n. 6, p. 751, doi. 10.1177/147078530704900608

By:

Healy, Michael John;
Beverland, Michael;
Oppewal, Harmen;
Sands, Sean

Publication type:

Article

Leisure Market Segmentation:.

Published in:

Journal of Travel & Tourism Marketing, 1996, v. 5, n. 3, p. 161, doi. 10.1300/J073v05n03_01

By:

Stemerding, Marcus P.;
Oppewal, Harmen;
Beckers, Theo A. M.;
Timmermans, Harry J.P.

Publication type:

Article

A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects.

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 1, p. 109, doi. 10.1509/jmkr.42.1.109.56884

By:

ARENTZE, THEO A.;
OPPEWAL, HARMEN;
TIMMERMANS, HARRY J. P.

Publication type:

Article

Modeling Hierarchical Conjoint Processes With Integrated Choice Experiments.

Published in:

Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 92, doi. 10.2307/3151949

By:

OPPEWAL, HARMEN;
LOUVIERE, JORDAN J.;
TIMMERMANS, HARRY J.P.

Publication type:

Article

Student preferences for room attributes at university halls of residence:An application of the willingness to pay technique.

Published in:

Tourism & Hospitality Research, 2002, v. 4, n. 2, p. 116, doi. 10.1177/146735840200400203

By:

Poria, Yaniv;
Oppewal, Harmen

Publication type:

Article

Collective ideological work for an alternative to consumerism: How an intentional community balances ideals and practice.

Published in:

Journal of Consumer Behaviour, 2020, v. 19, n. 2, p. 99, doi. 10.1002/cb.1797

By:

Binay, Itir;
Brace‐Govan, Jan;
Oppewal, Harmen

Publication type:

Article

Consumer Responses to Simultaneous Changes in Price and Quantity: Do Direction and Magnitude Matter?

Published in:

2013

By:

Jun Yao;
Oppewal, Harmen;
Yongfu He

Publication type:

Abstract

The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior.

Published in:

Advances in Consumer Research, 2008, v. 35, p. 298

By:

Sands, Sean;
Oppewal, Harmen;
Beverland, Micheal

Publication type:

Article

Compromising Between Information Completeness and Task Simplicity: A Comparison of Self-Explicated, Hierarchical Information Integration, and Full-profile Conjoint Methods.

Published in:

Advances in Consumer Research, 2003, v. 30, n. 1, p. 298

By:

Oppewal, Harmen;
Klabbers, Martijn

Publication type:

Article

Investigating Consumer Responsiveness to Service Contract Attributes: A Choice Experimental Approach.

Published in:

Advances in Consumer Research, 2002, v. 29, n. 1, p. 133

By:

Oppewal, Harmen;
Grant, David J.I.

Publication type:

Article

Consumer Choice of Theme Parks: A Conjoint Choice Model of Seasonality Effects and Variety Seeking Behavior.

Published in:

Leisure Sciences, 2000, v. 22, n. 1, p. 1, doi. 10.1080/014904000272920

By:

Kemperman, Astrid D. A. M.;
Borgers, Aloys W. J.;
Oppewal, Harmen;
Timmermans, Harry J. P.

Publication type:

Article

A Constraints-Induced Model of Park Choice.

Published in:

Leisure Sciences, 1999, v. 21, n. 2, p. 145, doi. 10.1080/014904099273200

By:

Stemerding, Marc;
Oppewal, Harmen;
Timmermans, Harry

Publication type:

Article

Modeling Group Preferences Using a Decompositional Preference Approach.

Published in:

Group Decision & Negotiation, 1997, v. 6, n. 4, p. 339, doi. 10.1023/A:1008612828114

By:

Molin, Eric J. E.;
Oppewal, Harmen;
Timmermans, Harry J. P.

Publication type:

Article

Conjoint modeling of residential group preferences: A comparison of the internal validity of hierarchical information integration approaches.

Published in:

Journal of Geographical Systems, 2002, v. 4, n. 4, p. 343, doi. 10.1007/s101090200091

By:

Molin, Eric J.E.;
Oppewal, Harmen;
Timmermans, Harry J.P.

Publication type:

Article

Place Attachment in Commercial Settings: A Gift Economy Perspective.

Published in:

Journal of Consumer Research, 2014, v. 40, n. 5, p. 904, doi. 10.1086/673469

By:

DEBENEDETTI, ALAIN;
OPPEWAL, HARMEN;
ARSEL, ZEYNEP

Publication type:

Article

Consumer decisions with artificially intelligent voice assistants.

Published in:

Marketing Letters, 2020, v. 31, n. 4, p. 335, doi. 10.1007/s11002-020-09537-5

By:

Dellaert, Benedict G. C.;
Shu, Suzanne B.;
Arentze, Theo A.;
Baker, Tom;
Diehl, Kristin;
Donkers, Bas;
Fast, Nathanael J.;
Häubl, Gerald;
Johnson, Heidi;
Karmarkar, Uma R.;
Oppewal, Harmen;
Schmitt, Bernd H.;
Schroeder, Juliana;
Spiller, Stephen A.;
Steffel, Mary

Publication type:

Article

The attraction effect is more pronounced for consumers who rely on intuitive reasoning.

Published in:

Marketing Letters, 2012, v. 23, n. 1, p. 339, doi. 10.1007/s11002-011-9157-y

By:

Mao, Wen;
Oppewal, Harmen

Publication type:

Article

A Comparison of Full Profile and Hierarchical Information Integration Conjoint Methods to Modeling Group Preferences.

Published in:

Marketing Letters, 2000, v. 11, n. 2, p. 165, doi. 10.1023/A:1008194807943

By:

Molin, Eric J. E.;
Oppewal, Harmen;
Timmermans, Harry J. P.

Publication type:

Article

The effects of floor plan representations on preferences for apartments.

Published in:

Journal of Housing & the Built Environment, 2023, v. 38, n. 2, p. 727, doi. 10.1007/s10901-022-09966-w

By:

Baker, Jacqueline;
Oppewal, Harmen

Publication type:

Article