Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?
- Published in:
- Journal of Consumer Research, 1982, v. 9, n. 3, p. 245, doi. 10.1086/208921
- By:
- Publication type:
- Article
Works by Olson, Jerry C.
Results: 26
1
2
Mapping Consumers' Mental Models with ZMET.
- Published in:
- Psychology & Marketing, 2002, v. 19, n. 6, p. 477, doi. 10.1002/mar.10021
- By:
- Publication type:
- Article
3
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 318, doi. 10.2307/3150973
- By:
- Publication type:
- Article
4
Cognitive Effects of Deceptive Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 29, doi. 10.2307/3150398
- By:
- Publication type:
- Article
5
Involved with What? The Impact of Heterogeneity in Goal Hierarchies on High Enduring Involvement.
- Published in:
- 2001
- By:
- Publication type:
- Abstract
6
Consumption Visions in Consumer Decision Making.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 280
- By:
- Publication type:
- Article
7
Exploring the Relationships Between Means-End Knowledge and Involvement.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 51
- By:
- Publication type:
- Article
8
Experiencing Ad Meanings: Crucial Aspects of Narrative/Drama Processing.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 172
- By:
- Publication type:
- Article
9
When Do The Measures Of Knowledge Measure What We Think They Are Measuring?
- Published in:
- Advances in Consumer Research, 1990, v. 17, n. 1, p. 603
- By:
- Publication type:
- Article
10
PRESIDENTIAL ADDRESS -- 1981: TOWARD A SCIENCE OF CONSUMER BEHAVIOR.
- Published in:
- 1982
- By:
- Publication type:
- Speech
11
TOWARD A COGNITIVE STRUCTURE CONCEPTUALIZATION OF PRODUCT FAMILIARITY.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 145
- By:
- Publication type:
- Article
12
TOWARD CONCEPTUALIZING AND MEASURING COGNITIVE STRUCTURES.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 122
- By:
- Publication type:
- Article
13
PREFACE.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. v
- By:
- Publication type:
- Article
14
ENCODING PROCESSES: LEVELS OF PROCESSING AND EXISTING KNOWLEDGE STRUCTURES.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 154
- By:
- Publication type:
- Article
15
THE STABILITY OF RESPONSES OBTAINED BY FREE ELICITATION: IMPLICATIONS FOR MEASURING ATTRIBUTE SALIENCE AND MEMORY STRUCTURE.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 269
- By:
- Publication type:
- Article
16
INFERENTIAL BELIEF FORMATION IN THE CUE UTILIZATION PROCESS.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 706
- By:
- Publication type:
- Article
17
ATTITUDE MATURATION: CHANGES IN RELATED BELIEF STRUCTURES OVER TIME.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 333
- By:
- Publication type:
- Article
18
MEDIATING EFFECTS OF COGNITIVE RESPONSES TO ADVERTISING ON COGNITIVE STRUCTURE.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 72
- By:
- Publication type:
- Article
19
COGNITIVE EFFECTS OF ADVERTISING REPETITION.
- Published in:
- Advances in Consumer Research, 1977, v. 4, n. 1, p. 213
- By:
- Publication type:
- Article
20
EFFECTS OF EXPECTATION CREATION AND DISCONFIRMATION ON BELIEF ELEMENTS OF COGNITIVE STRUCTURE.
- Published in:
- Advances in Consumer Research, 1976, v. 3, n. 1, p. 168
- By:
- Publication type:
- Article
21
THE PROCESS OF ATTITUDE ACQUISITION: THE VALUE OF A DEVELOPMENTAL APPROACH TO CONSUMER ATTITUDE RESEARCH.
- Published in:
- Advances in Consumer Research, 1975, v. 2, n. 1, p. 249
- By:
- Publication type:
- Article
22
MEASURING MULTI-BRAND LOYALTY.
- Published in:
- Advances in Consumer Research, 1974, v. 1, n. 1, p. 447
- By:
- Publication type:
- Article
23
AN EXTENDED EXPECTANCY MODEL OF CONSUMER COMPARISON PROCESSES.
- Published in:
- Advances in Consumer Research, 1974, v. 1, n. 1, p. 319
- By:
- Publication type:
- Article
24
Is Science Marketing?
- Published in:
- Journal of Marketing, 1983, v. 47, n. 4, p. 111, doi. 10.1177/002224298304700412
- By:
- Publication type:
- Article
25
Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure.
- Published in:
- Journal of Consumer Research, 1989, v. 15, n. 4, p. 444, doi. 10.1086/209184
- By:
- Publication type:
- Article
26
The Role of Involvement in Attention and Comprehension Processes.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 2, p. 210, doi. 10.1086/209158
- By:
- Publication type:
- Article