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Extended model of mobile shopping acceptance: An empirical study of consumer behaviour.
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- E+M Economics & Management / E+M Ekonomie a Management, 2023, v. 26, n. 4, p. 148, doi. 10.15240/tul/001/2023-5-002
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- Article
IDENTIFYING THE RELATIONSHIP BETWEEN THE USE OF MOBILE TECHNOLOGIES AND TIME: A STUDY BASED ON A SAMPLE OF OECD MEMBER COUNTRIES.
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- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2023, v. 14, n. 1, p. 99, doi. 10.21272/mmi.2023.1-09
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- Article
CONSUMER SHOPPING MOTIVE IDENTIFICATION: STUDY OF WEBROOMING VS. SHOWROOMING.
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- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2022, n. 2, p. 231, doi. 10.21272/mmi.2022.2-21
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- Article
Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing.
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- Oeconomia Copernicana, 2022, v. 13, n. 1, p. 181, doi. 10.24136/oc.2022.006
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- Article
Consumer Behavior in the Process of Buying Fashion Products: A Study of Generational Differences in Terms of Shopping Channel Preferences.
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- Journal of Management & Marketing Review (JMMR), 2022, v. 7, n. 1, p. 1, doi. 10.35609/jmmr.2022.7.1(1)
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- Article
OVERVIEW OF CURRENT TRENDS IN MOBILE COMMERCE: GLOBAL PERSPECTIVES.
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- Marketing Science & Inspirations, 2021, v. 16, n. 4, p. 2, doi. 10.46286/msi.2021.16.4.1
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- Article
ROPO and Reverse ROPO Effect in Gender-Generation Characteristics.
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- Journal of Management & Marketing Review (JMMR), 2021, v. 6, n. 1, p. 24, doi. 10.35609/jmmr.2021.6.1(3)
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- Article
Effect of service quality assessment on perception of TOP hotels in terms of sentiment polarity in the Visegrad group countries.
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- Oeconomia Copernicana, 2020, v. 11, n. 4, p. 721, doi. 10.24136/oc.2020.029
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- Article
USING DIGITAL DEVICES IN THE PROCESS OF ONLINE SHOPPING: A STUDY OF DEMOGRAPHIC DIFFERENCES.
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- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2020, n. 4, p. 154, doi. 10.21272/mmi.2020.4-12
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- Article
HOTEL MARKETING POLICY: ROLE OF RATING IN CONSUMER DECISION MAKING.
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- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2020, n. 2, p. 11, doi. 10.21272/mmi.2020.2-01
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- Article
IMPACT OF ANCILLARY SERVICES ON THE HOTEL RATING IN VISEGRAD GROUP COUNTRIES.
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- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2019, n. 2, p. 99, doi. 10.21272/mmi.2019.2-09
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- Article
MARKETING INSTRUMENT OF IMPROVING HOTEL MANAGEMENT SERVICE: EVIDENCE OF VISEGRAD GROUP COUNTRIES.
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- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2019, n. 1, p. 208, doi. 10.21272/mmi.2019.1-17
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- Article
ANALYSING THE CONSUMER BEHAVIOUR OF THE V4 COUNTRY'S POPULATION AND THE USE OF MOBILE DEVICES IN MOBILE MARKETING CONDITIONS.
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- Megatrends & Media, 2018, p. 410
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- Article
IDENTIFICATION OF PURCHASING CONSUMER PREFERENCES IN RELATION TO DIGITAL DEVICES.
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- Megatrends & Media, 2018, p. 500
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- Article
ANALYSIS OF USER PREFERENCES WHEN SEARCHING FOR INFORMATIONS ONLINE IN CASE OF GENERATION X AND Y.
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- Megatrends & Media, 2017, p. 122
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- Article