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Consumer Behavior in the Process of Buying Fashion Products: A Study of Generational Differences in Terms of Shopping Channel Preferences.
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- Journal of Management & Marketing Review (JMMR), 2022, v. 7, n. 1, p. 1, doi. 10.35609/jmmr.2022.7.1(1)
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- Article
ROPO and Reverse ROPO Effect in Gender-Generation Characteristics.
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- Journal of Management & Marketing Review (JMMR), 2021, v. 6, n. 1, p. 24, doi. 10.35609/jmmr.2021.6.1(3)
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- Article
IDENTIFICATION OF PURCHASING CONSUMER PREFERENCES IN RELATION TO DIGITAL DEVICES.
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- Megatrends & Media, 2018, p. 500
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- Article
ANALYSING THE CONSUMER BEHAVIOUR OF THE V4 COUNTRY'S POPULATION AND THE USE OF MOBILE DEVICES IN MOBILE MARKETING CONDITIONS.
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- Megatrends & Media, 2018, p. 410
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- Article
ANALYSIS OF USER PREFERENCES WHEN SEARCHING FOR INFORMATIONS ONLINE IN CASE OF GENERATION X AND Y.
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- Megatrends & Media, 2017, p. 122
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- Article
OVERVIEW OF CURRENT TRENDS IN MOBILE COMMERCE: GLOBAL PERSPECTIVES.
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- Marketing Science & Inspirations, 2021, v. 16, n. 4, p. 2, doi. 10.46286/msi.2021.16.4.1
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- Article