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NIL, Stakeholders, and Image Transfer: An Empirical Study of Mid-Major Student-Athletes.
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- Journal of Marketing Development & Competitiveness, 2023, v. 17, n. 1, p. 95, doi. 10.33423/jmdc.v17i1.6028
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- Article
Costing Participation in Sport: The Best Option Dilemma of a Student-Athlete.
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- Case Studies Sport Management (2167-2458), 2022, v. 11, n. 1, p. 52, doi. 10.1123/cssm.2020-0016
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- Article
Ambush Marketing Via Social Media: The Case of the Three Most Recent Olympic Games.
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- International Journal of Sport Communication, 2021, v. 14, n. 2, p. 255, doi. 10.1123/ijsc.2020-0266
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- Article
Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication.
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- International Journal of Sport Communication, 2020, v. 13, n. 4, p. 595, doi. 10.1123/ijsc.2020-0052
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- Article
Co-Branding Through an International Double Degree Program: A Single Case Study in Sport Management Education.
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- Sport Management Education Journal (Human Kinetics), 2020, v. 14, n. 2, p. 119, doi. 10.1123/smej.2019-0047
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- Article
Impact of the COVID-19 virus outbreak on movement and play behaviours of Canadian children and youth: a national survey.
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- International Journal of Behavioral Nutrition & Physical Activity, 2020, v. 17, n. 1, p. 1, doi. 10.1186/s12966-020-00987-8
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- Article
Esport sponsorship: Practitioners' perspectives on emerging trends.
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- Journal of Brand Strategy, 2020, v. 9, n. 1, p. 59, doi. 10.69554/lnyc1064
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- Article
COMMERCIALIZED FITNESS CLUBS: GENDER AND COMPETITIVE ATHLETIC IDENTITIES.
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- International Journal of Sport Management, 2020, v. 21, n. 2, p. 151
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- Article
Qatar 2022 World Cup: Designing a Context-Based Decision-Making Approach.
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- Case Studies Sport Management (2167-2458), 2020, v. 9, n. 1, p. 7, doi. 10.1123/cssm.2018-0025
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- Article
Lost in Knowledge Translation: Media Framing of Physical Activity and Sport Participation.
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- International Journal of Sport Communication, 2019, v. 12, n. 4, p. 509, doi. 10.1123/ijsc.2019-0040
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- Article
An Integrative Model of Sport Relationship Marketing: Transforming Insights Into Action.
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- Journal of Sport Management, 2019, v. 33, n. 4, p. 343, doi. 10.1123/jsm.2018-0285
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- Article
Enhancing the Fan Experience at Live Sporting Events: The Case of Stadium Wi-Fi.
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- Case Studies Sport Management (2167-2458), 2019, v. 8, n. 1, p. 6, doi. 10.1123/cssm.2018-0015
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- Article
Introduction to the Special Issue: Contemporary Issues in Social Media in Sport.
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- International Journal of Sport Communication, 2018, v. 11, n. 3, p. 293, doi. 10.1123/ijsc.2018-0091
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- Article
Lifelong Female Engagement in Sport: A Framework for Advancing Girls' and Women's Participation.
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- Journal of Applied Sport Management, 2018, v. 10, n. 3, p. 15, doi. 10.18666/JASM-2017-V10-I2-8742
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- Article
The Utility of Physical Activity Micro-Grants: The ParticipACTION Teen Challenge Program.
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- Health Promotion Practice, 2018, v. 19, n. 2, p. 246, doi. 10.1177/1524839917743231
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- Article
College Sport and Declining Stadium Attendance: Designing Adaptive Strategies.
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- Case Studies Sport Management (2167-2458), 2018, v. 7, n. 1, p. 4, doi. 10.1123/cssm.2017-0039
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- Article
Social Media as a Relationship Marketing Tool in Professional Sport: A Netnographical Exploration.
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- International Journal of Sport Communication, 2017, v. 10, n. 3, p. 325, doi. 10.1123/ijsc.2017-0041
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- Article
Institutional Biography and Knowledge Dissemination: An Analysis of Canadian Business School Faculty.
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- Academy of Management Learning & Education, 2017, v. 16, n. 2, p. 237, doi. 10.5465/amle.2015.0130
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- Article
From 70 Thousand to 7 Million: Integrated Activation as a Driver of Sponsor and Property Reach.
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- Case Studies Sport Management (2167-2458), 2017, v. 6, n. 1, p. 1, doi. 10.1123/cssm.2016-0003
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- Article
The business school scorecard: Examining the systematic sources of business school value.
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- Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2016, v. 33, n. 4, p. 277, doi. 10.1002/CJAS.1391
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- Article
It’s All About My Team: Mega–Sport Events and Consumer Attitudes in a Time Series Approach.
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- Journal of Sport Management, 2016, v. 30, n. 6, p. 597, doi. 10.1123/jsm.2015-0295
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- Article
The Cameo Effect of Host Country and the Transitory Mega-Event: Patterns of Effect on Sponsorship Evaluation for Sport Tourists and Residents.
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- Journal of Sport Management, 2016, v. 30, n. 6, p. 656, doi. 10.1123/jsm.2016-0048
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- Article
Canadian physical activity guidelines for adults: are Canadians aware?
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- Applied Physiology, Nutrition & Metabolism, 2016, v. 41, n. 9, p. 1008, doi. 10.1139/apnm-2016-0115
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- Article
Follow the leaders? An analysis of convergence and innovation of faculty recruiting practices in US business schools.
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- Higher Education (00181560), 2016, v. 71, n. 5, p. 699, doi. 10.1007/s10734-015-9931-5
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- Article
Social Media Scholarship in Sport Management Research: A Critical Review.
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- Journal of Sport Management, 2015, v. 29, n. 6, p. 601, doi. 10.1123/JSM.2014-0296
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- Article
Knowledge and awareness of Canadian Physical Activity and Sedentary Behaviour Guidelines: a synthesis of existing evidence.
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- Applied Physiology, Nutrition & Metabolism, 2015, v. 40, n. 7, p. 716, doi. 10.1139/apnm-2014-0464
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- Article
Mixed methods research in sport marketing.
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- International Journal of Multiple Research Approaches, 2015, v. 9, n. 1, p. 40, doi. 10.1080/18340806.2015.1076758
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- Article
Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis.
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- Journal of Sport Management, 2015, v. 29, n. 2, p. 155, doi. 10.1123/JSM.2013-0292
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- Article
Launching a National Sport Organization Loyalty Program: The Case of Club Hockey Canada.
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- Case Studies Sport Management (2167-2458), 2015, v. 4, n. 1, p. 69, doi. 10.1123/cssm.2014-0031
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- Article
Sport Communication: A Multidimensional Assessment of the Field's Development.
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- International Journal of Sport Communication, 2014, v. 7, n. 3, p. 289, doi. 10.1123/IJSC.2014-0034
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- Article
Social Media Platforms' Use in Building Stakeholder Relationships.
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- Journal of Applied Sport Management, 2014, v. 6, n. 3, p. 103
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- Article
Professional Team Sport and Twitter: Gratifications Sought and Obtained by Followers.
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- International Journal of Sport Communication, 2014, v. 7, n. 2, p. 188, doi. 10.1123/IJSC.2014-0005
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- Article
Determinants of Regional Sport Network Television Ratings in MLB, NBA, and NHL.
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- Journal of Sport Management, 2014, v. 28, n. 3, p. 356, doi. 10.1123/jsm.2013-0133
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- Article
Sponsorship Sales in Minor Sport: The Case of the 2013 International Triathlon Union World Duathlon Championships.
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- Case Studies Sport Management (2167-2458), 2014, v. 3, n. 1, p. 93, doi. 10.1123/cssm.2014-0030
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- Article
Third and long: Building a sport club brand following a franchise failure.
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- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 379
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- Article
Relationship Marketing and Social Media in Sport.
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- International Journal of Sport Communication, 2013, v. 6, n. 2, p. 120, doi. 10.1123/ijsc.6.2.120
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- Article
The Future of Marketing Education: A Practitioner’s Perspective.
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- Journal of Marketing Education, 2013, v. 35, n. 1, p. 54, doi. 10.1177/0273475312465091
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- Article
The Development of a Process for Evaluating Marketing Sponsorships.
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- Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.), 2012, v. 29, n. 1, p. 50, doi. 10.1002/cjas.194
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- Article
The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes.
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- Sport Marketing Quarterly, 2012, v. 21, n. 1, p. 43
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- Article
Sponsorship of education properties: An emerging trend?
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- 2011
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- Editorial
Sponsorship in professional sport A burgeoning discipline?
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- 2011
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- Publication type:
- Editorial
The Hope Statistic as an Alternative Measure of Competitive Balance.
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- International Journal of Sport Finance, 2011, v. 6, n. 2, p. 170
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- Article
Racial-Ethnic Team-Market Congruency in Professional Sport.
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- Journal of Sport Management, 2011, v. 25, n. 2, p. 169, doi. 10.1123/jsm.25.2.169
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- Article
Sponsorship landscape -- A Canadian perspective.
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- 2010
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- Publication type:
- Editorial
Olympic sponsorship.
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- 2010
- By:
- Publication type:
- Editorial
Return on trust: An empirical study of the role of sponsorship in stimulating consumer trust and loyalty.
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- Journal of Sponsorship, 2009, v. 3, n. 1, p. 61
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- Article
Editorial.
- Published in:
- 2009
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- Publication type:
- Editorial
Methods and metrics in sponsorship evaluation.
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- Journal of Sponsorship, 2009, v. 2, n. 3, p. 215
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- Article
Sponsorship and the global economic crisis.
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- 2009
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- Publication type:
- Editorial
Gender-based sponsorship of grassroots events as an agent of corporate social responsibility: The case of a national women's triathlon series.
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- Journal of Sponsorship, 2009, v. 2, n. 2, p. 140
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- Publication type:
- Article