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AN EXAMINATION OF THE RELATIVE EFFECTS OF SOURCE EXPERTISE, TRUSTWORTHINESS, AND LIKABILITY.
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- Social Behavior & Personality: an international journal, 1991, v. 19, n. 4, p. 305, doi. 10.2224/sbp.1991.19.4.305
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Marketplace Attributions and Consumer Evaluations of Discounts Claims.
- Published in:
- Psychology & Marketing, 1989, v. 6, n. 3, p. 163, doi. 10.1002/mar.4220060302
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- Publication type:
- Article