Found: 26
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Marketing in hypermedia computer-mediated environments: Conceptual foundations.
- Published in:
- Journal of Marketing, 1996, v. 60, n. 3, p. 50, doi. 10.1177/002224299606000304
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- Article
Modeling the Clickstream: Implications for Web-Based Advertising Efforts.
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- Marketing Science, 2003, v. 22, n. 4, p. 520, doi. 10.1287/mksc.22.4.520.24906
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- Article
Measuring the Customer Experience in Online Environments: A Structural Modeling Approach.
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- Marketing Science, 2000, v. 19, n. 1, p. 22, doi. 10.1287/mksc.19.1.22.15184
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- Article
TESTING COMPETITIVE MARKET STRUCTURES: AN APPLICATION OF WEIGHTED LEAST SQUARES METHODOLOGY TO BRAND SWITCHING DATA.
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- Marketing Science, 1987, v. 6, n. 1, p. 82, doi. 10.1287/mksc.6.1.82
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- Article
No Strings Attached: When Giving It Away Versus Making Them Pay Reduces Consumer Information Disclosure.
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- Journal of Interactive Marketing, 2014, v. 28, n. 3, p. 184, doi. 10.1016/j.intmar.2014.02.002
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- Article
Consumer Power: Evolution in the Digital Age.
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- Journal of Interactive Marketing, 2013, v. 27, n. 4, p. 257, doi. 10.1016/j.intmar.2013.09.002
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- Article
Toward a Deeper Understanding of Social Media.
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- Journal of Interactive Marketing, 2012, v. 26, n. 2, p. 69, doi. 10.1016/j.intmar.2012.03.001
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- Article
Flow Online: Lessons Learned and Future Prospects.
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- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 23, doi. 10.1016/j.intmar.2008.10.003
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- Article
The 'Right' Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 854, doi. 10.1509/jmkr.47.5.854
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- Article
MANOVAMAP: Graphical Representation of MANOVA in Marketing Research.
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- Journal of Marketing Research (JMR), 1995, v. 32, n. 3, p. 357, doi. 10.2307/3151987
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- Article
Log-linear trees: Models of Market Structure in Broad Switching Data.
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- Journal of Marketing Research (JMR), 1993, v. 30, n. 3, p. 267, doi. 10.2307/3172881
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- Article
Richness Curves for Evaluating Market Segmentation.
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- Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 254, doi. 10.2307/3172574
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- Publication type:
- Article
Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change.
- Published in:
- Journal of Consumer Research, 2023, v. 49, n. 5, p. 811, doi. 10.1093/jcr/ucac014
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- Publication type:
- Article
A Generalized Framework for Moral Dilemmas Involving Autonomous Vehicles: A Commentary on Gill.
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- Journal of Consumer Research, 2020, v. 47, n. 2, p. 292, doi. 10.1093/jcr/ucaa024
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- Article
Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach.
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- Journal of Consumer Research, 2018, v. 44, n. 6, p. 1178, doi. 10.1093/jcr/ucx105
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- Publication type:
- Article
The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 56, doi. 10.1086/596026
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- Publication type:
- Article
Value-System Segmentation: Exploring the Meaning of LOV.
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- Journal of Consumer Research, 1992, v. 19, n. 1, p. 119, doi. 10.1086/209291
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- Article
On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS).
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- Journal of Consumer Research, 1990, v. 17, n. 1, p. 105, doi. 10.1086/208541
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- Article
Factors Affecting Response Accuracy in Virtual Worlds.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 902
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- Article
"New Measures of Task-Specific Experiential and Rational Cognition".
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- Advances in Consumer Research, 2007, v. 34, p. 657
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- Article
The Influence of Goal‐Directed and Experiential Activities on Online Flow Experiences.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2003, v. 13, n. 1/2, p. 3, doi. 10.1207/S15327663JCP13-1&2_01
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- Article
Locus of Control, Web Use, and Consumer Attitudes Toward Internet Regulation.
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- Journal of Public Policy & Marketing, 2003, v. 22, n. 1, p. 41, doi. 10.1509/jppm.22.1.41.17628
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- Article
Factorial Tree Models of Brand Switching Data.
- Published in:
- Journal of Empirical Generalisations in Marketing Science, 2013, v. 14, n. 1, p. 1
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- Article
eLab City: A Platform for Academic Research on Virtual Worlds.
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- Journal of Virtual Worlds Research, 2010, v. 3, n. 1, p. 4, doi. 10.4101/jvwr.v3i1.832
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- Article
An Optimal Contact Model for Maximizing Online Panel Response Rates.
- Published in:
- Management Science, 2009, v. 55, n. 5, p. 727, doi. 10.1287/mnsc.1080.0969
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- Article
Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 216, doi. 10.1007/s11747-018-0608-3
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- Article