Works matching AU Nguyen, Oanh Dinh Yen

Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1305, doi. 10.1007/s11747-023-00969-9

By:

• Nguyen, Oanh Dinh Yen;
• Bucic, Tania;
• Ngo, Liem Viet;
• Oppewal, Harmen

Publication type:

Article