Cross-modal Interactions between Color and Texture of Food.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 9, p. 950, doi. 10.1002/mar.20829
- By:
- Publication type:
- Article
Works by Ngo, Liem Viet
Results: 13
1
2
Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance.
- Published in:
- British Journal of Management, 2011, v. 22, n. 4, p. 646, doi. 10.1111/j.1467-8551.2010.00694.x
- By:
- Publication type:
- Article
3
In Search of Innovation and Customer-related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 5, p. 861, doi. 10.1111/j.1540-5885.2012.00939.x
- By:
- Publication type:
- Article
4
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 6, p. 1305, doi. 10.1007/s11747-023-00969-9
- By:
- Publication type:
- Article
5
ACHIEVING ALLIANCE INNOVATION VIA ALLIANCE LEARNING: AN EMPIRICAL STUDY.
- Published in:
- International Journal of Innovation Management, 2013, v. 17, n. 4, p. 1, doi. 10.1142/S1363919613500138
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- Publication type:
- Article
6
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms.
- Published in:
- Journal of Strategic Marketing, 2014, v. 22, n. 5, p. 379, doi. 10.1080/0965254X.2013.876083
- By:
- Publication type:
- Article
7
Diagnosing the supplementary services model: Empirical validation, advancement and implementation.
- Published in:
- Journal of Marketing Management, 2014, v. 30, n. 1-2, p. 138, doi. 10.1080/0267257X.2013.814703
- By:
- Publication type:
- Article
8
Performance implications of market orientation, marketing resources, and marketing capabilities.
- Published in:
- Journal of Marketing Management, 2012, v. 28, n. 1-2, p. 173, doi. 10.1080/0267257X.2011.621443
- By:
- Publication type:
- Article
9
Managing Customer Uncertainty in Making Service Offshoring Decisions.
- Published in:
- Journal of Service Research, 2021, v. 24, n. 4, p. 500, doi. 10.1177/1094670521992130
- By:
- Publication type:
- Article
10
Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things About Your Brand.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 840
- By:
- Publication type:
- Article
11
A collision of strategic orientations: Entrepreneurial orientation and customer relationship orientation in a collectivist cultural context.
- Published in:
- Australian Journal of Management (Sage Publications Ltd.), 2024, v. 49, n. 2, p. 272, doi. 10.1177/03128962221130943
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- Publication type:
- Article
12
Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy.
- Published in:
- Australian Journal of Management (Sage Publications Ltd.), 2017, v. 42, n. 2, p. 308, doi. 10.1177/0312896215611189
- By:
- Publication type:
- Article
13
New insights into the climate–attitudes–outcome framework: Empirical evidence from the Australian service sector.
- Published in:
- Australian Journal of Management (Sage Publications Ltd.), 2014, v. 39, n. 3, p. 473, doi. 10.1177/0312896213495054
- By:
- Publication type:
- Article