Works by Neslin, Scott

Results: 53

Consumer Response to Information that Presents a Range of Possible Performance Levels for a New Product: The Case of Solar Water Heaters.

Published in:

Journal of Consumer Affairs, 1983, v. 17, n. 1, p. 81, doi. 10.1111/j.1745-6606.1983.tb00293.x

By:

Neslin, Scott A.;
Assmus, Gert

Publication type:

Article

Overcoming the 'recency trap' in customer relationship management.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 3, p. 320, doi. 10.1007/s11747-012-0312-7

By:

Neslin, Scott;
Taylor, Gail;
Grantham, Kimberly;
McNeil, Kimberly

Publication type:

Article

Challenges and Opportunities in Multichannel Customer Management.

Published in:

Journal of Service Research, 2006, v. 9, n. 2, p. 95, doi. 10.1177/1094670506293559

By:

Neslin, Scott A.;
Grewal, Dhruv;
Leghorn, Robert;
Shankar, Venkatesh;
Teerling, Marije L.;
Thomas, Jacquelyn S.;
Verhoef, Peter C.

Publication type:

Article

Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment.

Published in:

Marketing Science, 2016, v. 35, n. 2, p. 201, doi. 10.1287/mksc.2015.0923

By:

Montaguti, Elisa;
Neslin, Scott A.;
Valentini, Sara

Publication type:

Article

Report of the Marketing Science Editorial Review Committee.

Published in:

Marketing Science, 2014, v. 33, n. 2, p. 159, doi. 10.1287/mksc.2013.0843

By:

Fader, Peter S.;
Bronnenberg, Bart J.;
Iyer, Ganesh;
Neslin, Scott A.;
Netzer, Oded;
Srinivasan, Kannan

Publication type:

Article

Database Submission The ISMS Durable Goods Data Sets.

Published in:

Marketing Science, 2012, v. 31, n. 6, p. 1008, doi. 10.1287/mksc.1120.0726

By:

Jian Ni;
Neslin, Scott A.;
Baohong Sun

Publication type:

Article

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs.

Published in:

Marketing Science, 2012, v. 31, n. 2, p. 216, doi. 10.1287/mksc.1110.0687

By:

Kopalle, Praveen K.;
Sun, Yacheng;
Neslin, Scott A.;
Sun, Baohong;
Swaminathan, Vanitha

Publication type:

Article

Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses.

Published in:

Marketing Science, 2005, v. 24, n. 1, p. 12, doi. 10.1287/mksc.1040.0077

By:

Ailwadi, Kusum L.;
Kopalle, Pravenn K.;
Neslin, Scott A.

Publication type:

Article

CONSUMER PROMOTIONS AND THE ACCELERATION OF PRODUCT PURCHASES.

Published in:

Marketing Science, 1985, v. 4, n. 2, p. 147, doi. 10.1287/mksc.4.2.147

By:

Neslin, Scott A.;
Henderson, Caroline;
Quelch, John

Publication type:

Article

Free Shipping Promotions and Product Returns.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 640, doi. 10.1177/0022243720921812

By:

Shehu, Edlira;
Papies, Dominik;
Neslin, Scott A.

Publication type:

Article

An Optimal Contact Model for Maximizing Online Panel Response Rates.

Published in:

Management Science, 2009, v. 55, n. 5, p. 727, doi. 10.1287/mnsc.1080.0969

By:

Neslin, Scott A.;
Novak, Thomas P.;
Baker, Kenneth R.;
Hoffman, Donna L.

Publication type:

Article

The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment.

Published in:

Review of Marketing Science, 2003, v. 1, p. 1

By:

Kopalle, Praveen K.;
Neslin, Scott A.

Publication type:

Article

DESIGNING NEW OUTPATIENT HEALTH SERVICES: LINKING SERVICE FEATURES TO SUBJECTIVE CONSUMER PERCEPTIONS.

Published in:

Journal of Health Care Marketing, 1983, v. 3, n. 3, p. 8

By:

Neslin, Scott A.

Publication type:

Article

THE ABILITY OF NASH'S THEORY OF COOPERATIVE GAMES TO PREDICT THE OUTCOMES OF BUYER-SELLER NEGOTIATIONS: A DYAD-LEVEL TEST.

Published in:

Management Science, 1986, v. 32, n. 4, p. 480, doi. 10.1287/mnsc.32.4.480

By:

Neslin, Scott A.;
Greenhalgh, Leonard

Publication type:

Article

How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth.

Published in:

Journal of Marketing, 2022, v. 86, n. 2, p. 166, doi. 10.1177/00222429211012106

By:

Zhang, Jonathan Z.;
Chang, Chun-Wei;
Neslin, Scott A.

Publication type:

Article

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin.

Published in:

Journal of Marketing, 2012, v. 76, n. 4, p. 44, doi. 10.1509/jm.10.0522

By:

Stahl, Florian;
Heitmann, Mark;
Lehmann, Donald R;
Neslin, Scott A

Publication type:

Article

Decision Process Evolution in Customer Channel Choice.

Published in:

Journal of Marketing, 2011, v. 75, n. 6, p. 72, doi. 10.1509/jm.09.0362

By:

Valentini, Sara;
Montaguti, Elisa;
Neslin, Scott A

Publication type:

Article

Revenue Premium as an Outcome Measure of Brand Equity.

Published in:

Journal of Marketing, 2003, v. 67, n. 4, p. 1, doi. 10.1509/jmkg.67.4.1.18688

By:

Ailawadi, Kusum L.;
Neslin, Scott A.;
Lehmann, Donald R.

Publication type:

Article

Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions.

Published in:

Journal of Marketing, 2001, v. 65, n. 1, p. 71, doi. 10.1509/jmkg.65.1.71.18132

By:

Ailawadi, Kusum L.;
Neslin, Scott A.;
Gedenk, Karen

Publication type:

Article

Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy.

Published in:

Journal of Marketing, 2001, v. 65, n. 1, p. 44, doi. 10.1509/jmkg.65.1.44.18130

By:

Ailawadi, Kusum L.;
Lehmann, Donald R.;
Neslin, Scott A.

Publication type:

Article

Promotional Elasticities and Category Characteristics.

Published in:

Journal of Marketing, 1996, v. 60, n. 2, p. 17, doi. 10.1177/002224299606000202

By:

Narasimhan, Chakravarthi;
Neslin, Scott A.;
Sen, Subrata K.

Publication type:

Article

Using a Natural Experiment to Estimate Price Elasticity: The 1974 Sugar Shortage and the Ready-to-Eat Cereal Market.

Published in:

Journal of Marketing, 1983, v. 47, n. 1, p. 44, doi. 10.1177/002224298304700105

By:

Neslin, Scott A.;
Shoemaker, Robert W.

Publication type:

Article

Refocusing loyalty programs in the era of big data: a societal lens paradigm.

Published in:

Marketing Letters, 2020, v. 31, n. 4, p. 405, doi. 10.1007/s11002-020-09523-x

By:

Stourm, Valeria;
Neslin, Scott A.;
Bradlow, Eric T.;
Breugelmans, Els;
Chun, So Yeon;
Gardete, Pedro;
Kannan, P. K.;
Kopalle, Praveen;
Park, Young-Hoon;
Amariles, David Restrepo;
Thomadsen, Raphael;
Liu-Thompkins, Yuping;
Venkatesan, Rajkumar

Publication type:

Article

The past, present, and future of brand research.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 151, doi. 10.1007/s11002-020-09524-w

By:

Oh, Travis Tae;
Keller, Kevin Lane;
Neslin, Scott A.;
Reibstein, David J.;
Lehmann, Donald R.

Publication type:

Article

The interrelationships between brand and channel choice.

Published in:

Marketing Letters, 2014, v. 25, n. 3, p. 319, doi. 10.1007/s11002-014-9305-2

By:

Neslin, Scott;
Jerath, Kinshuk;
Bodapati, Anand;
Bradlow, Eric;
Deighton, John;
Gensler, Sonja;
Lee, Leonard;
Montaguti, Elisa;
Telang, Rahul;
Venkatesan, Raj;
Verhoef, Peter;
Zhang, Z.

Publication type:

Article

Channel design, coordination, and performance: Future research directions.

Published in:

Marketing Letters, 2010, v. 21, n. 3, p. 223, doi. 10.1007/s11002-010-9105-2

By:

Sa Vinhas, Alberto;
Chatterjee, Sharmila;
Dutta, Shantanu;
Fein, Adam;
Lajos, Joseph;
Neslin, Scott;
Scheer, Lisa;
Ross, William;
Wang, Qiong

Publication type:

Article

Putting one-to-one marketing to work: Personalization, customization, and choice.

Published in:

Marketing Letters, 2008, v. 19, n. 3/4, p. 305, doi. 10.1007/s11002-008-9056-z

By:

Arora, Neeraj;
Dreze, Xavier;
Ghose, Anindya;
Hess, James;
Iyengar, Raghuram;
Jing, Bing;
Joshi, Yogesh;
Kumar, V.;
Lurie, Nicholas;
Neslin, Scott;
Sajeesh, S.;
Su, Meng;
Syam, Niladri;
Thomas, Jacquelyn;
Zhang, Z.

Publication type:

Article

Choice Models and Customer Relationship Management.

Published in:

Marketing Letters, 2005, v. 16, n. 3/4, p. 279, doi. 10.1007/s11002-005-5892-2

By:

Kamakura, Wagner;
Mela, Carl;
Ansari, Asim;
Bodapati, Anand;
Fader, Pete;
Iyengar, Raghuram;
Naik, Prasad;
Neslin, Scott;
Sun, Baohong;
Verhoef, Peter;
Wedel, Michel;
Wilcox, Ron

Publication type:

Article

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling.

Published in:

Marketing Letters, 1999, v. 10, n. 3, p. 219, doi. 10.1023/A:1008054316179

By:

Wedel, Michel;
Kamakura, Wagner;
Arora, Neeraj;
Bemmaor, Albert;
Jeongwen Chiang;
Elrod, Terry;
Johnson, Rich;
Lenk, Peter;
Neslin, Scott;
Poulsen, Carsten Stig

Publication type:

Article

Consumer Inventory Sensitivity and the Postpromotion Dip.

Published in:

Marketing Letters, 1996, v. 7, n. 1, p. 77, doi. 10.1007/BF00557313

By:

Neslin, Scott A.;
Stone, Linda G. Schneider

Publication type:

Article

A Research Agenda for Making Scanner Data More Useful to Managers.

Published in:

Marketing Letters, 1994, v. 5, n. 4, p. 395, doi. 10.1007/BF00999213

By:

Neslin, Scott;
Allenby, Greg;
Ehrenberg, Andrew;
Hoch, Steve;
Laurent, Gilles;
Leone, Robert;
Little, John;
Lodish, Leonard;
Shoemaker, Robert;
Wittink, Dick

Publication type:

Article

A Replication and Extension of the Dickson and Sawyer Price-Awareness Study.

Published in:

Marketing Letters, 1994, v. 5, n. 1, p. 31, doi. 10.1007/BF00993956

By:

Le Boutillier, John;
le Boutillier, Susanna Shore;
Neslin, Scott A.

Publication type:

Article

Sales Promotion: The Long and the Short of It.

Published in:

Marketing Letters, 1989, v. 1, n. 1, p. 81, doi. 10.1007/BF00436151

By:

Blattberg, Robert C.;
Neslin, Scott A.

Publication type:

Article

It's More Than the Money! Hedonic and Symbolic Responses to Monetary and Non-Monetary Promotions.

Published in:

1998

By:

Chandon, Pierre;
Neslin, Scott

Publication type:

Conference Paper/Materials

Behavioral Research Using Scanner Data.

Published in:

1994

By:

Chattopadhyay, Amitava;
Hoch, Stephen J.;
Mayhew, Glen;
Neslin, Scott A.;
Sarigollu, Emine;
Winer, Russell S.

Publication type:

Conference Paper/Materials

The Showrooming Phenomenon: It's More than Just About Price.

Published in:

Journal of Interactive Marketing, 2017, v. 38, p. 29, doi. 10.1016/j.intmar.2017.01.003

By:

Gensler, Sonja;
Neslin, Scott A.;
Verhoef, Peter C.

Publication type:

Article

On Estimating Current-customer Equity Using Company Summary Data: Comment.

Published in:

Journal of Interactive Marketing, 2011, v. 25, n. 1, p. 15, doi. 10.1016/j.intmar.2010.12.002

By:

Neslin, Scott A.

Publication type:

Article

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions.

Published in:

Journal of Interactive Marketing, 2009, v. 23, n. 2, p. 157, doi. 10.1016/j.intmar.2009.02.005

By:

Blattberg, Robert C.;
Malthouse, Edward C.;
Neslin, Scott A.

Publication type:

Article

Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions.

Published in:

Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 70, doi. 10.1016/j.intmar.2008.10.005

By:

Neslin, Scott A.;
Shankar, Venkatesh

Publication type:

Article

MARKETPLACE NEXT-PRODUCT-TO-BUY MODELS FOR CROSS-SELLING APPLICATIONS.

Published in:

Journal of Interactive Marketing, 2002, v. 16, n. 3, p. 59, doi. 10.1002/dir.10038

By:

Knott, Aaron;
Hayes, Andrew;
Neslin, Scott A.

Publication type:

Article

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 527, doi. 10.1509/jmr.11.0466

By:

DINNER, ISAAC M.;
VAN HEERDE, HARALD J.;
NESLIN, SCOTT A.

Publication type:

Article

Customer Channel Migration.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 1, p. 60, doi. 10.1509/jmkr.45.1.60

By:

Ansari, Asim;
Mela, Carl F;
Neslin, Scott A

Publication type:

Article

Decomposition of the Sales Impact of Promotion-Induced Stockpiling.

Published in:

Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 450, doi. 10.1509/jmkr.44.3.450

By:

Ailawadi, Kusum L;
Gedenk, Karen;
Lutzky, Christian;
Neslin, Scott A

Publication type:

Article

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models.

Published in:

Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 204, doi. 10.1509/jmkr.43.2.204

By:

Neslin, Scott A.;
Gupta, Sunil;
Kamakura, Wagner;
Junxiang Lu;
Mason, Charlotte H.

Publication type:

Article

The Determinants of Pre- and Postpromotion Dips in Sales of Frequently Purchased Goods.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 339, doi. 10.1509/jmkr.41.3.339.35992

By:

Macé, Sandrine;
Neslin, Scott A.

Publication type:

Article

Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 389, doi. 10.1509/jmkr.40.4.389.19392

By:

SUN, BAOHONG;
NESLIN, SCOTT A.;
SRINIVASAN, KANNAN

Publication type:

Article

The Effect of Promotion on Consumption: Buying More and Consuming It Faster.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 390, doi. 10.2307/3152036

By:

Ailawadi, Kusum L.;
Neslin, Scott A.

Publication type:

Article

The Effects of Advertising on Brand Switching and Repeat Purchasing.

Published in:

Journal of Marketing Research (JMR), 1994, v. 31, n. 1, p. 28, doi. 10.2307/3151944

By:

DEIGHTON, JOHN;
HENDERSON, CAROLINE M.;
NESLIN, SCOTT A.

Publication type:

Article

An Alternative Explanation for Lower Repeat Rates After Promotion Purchases.

Published in:

Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 205, doi. 10.2307/3172606

By:

Neslin, Scott A.;
Shoemaker, Robert W.

Publication type:

Article

A Comparison of Market Share Models and Estimation Procedures.

Published in:

Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 202, doi. 10.2307/3151702

By:

Ghosh, Avijit;
Neslin, Scott;
Shoemaker, Robert

Publication type:

Article