The Effects of Vertical Individualism on Status Consumer Orientations and Behaviors.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 5, p. 318, doi. 10.1002/mar.20877
- By:
- Publication type:
- Article
Works by Nelson, Michelle R.
Results: 62
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Female News Professionals in Local and National Broadcast News During the Buildup to the Iraq War.
- Published in:
- Journal of Broadcasting & Electronic Media, 2006, v. 50, n. 1, p. 78, doi. 10.1207/s15506878jobem5001_5
- By:
- Publication type:
- Article
3
How to Measure Persuasion Knowledge.
- Published in:
- International Journal of Advertising, 2015, v. 34, n. 1, p. 17, doi. 10.1080/02650487.2014.994730
- By:
- Publication type:
- Article
4
Nudity of female and male models in primetime TV advertising across seven countries.
- Published in:
- International Journal of Advertising, 2008, v. 27, n. 5, p. 715, doi. 10.2501/S0265048708080281
- By:
- Publication type:
- Article
5
Exploring the influence of media exposure and cultural values on Korean immigrants' advertising evaluations.
- Published in:
- International Journal of Advertising, 2008, v. 27, n. 2, p. 299, doi. 10.1080/02650487.2008.11073056
- By:
- Publication type:
- Article
6
Intergenerational food-focused media literacy in Jamaica.
- Published in:
- Journal of Media Literacy Education, 2020, v. 12, n. 2, p. 13, doi. 10.23860/JMLE-2020-12-2-2
- By:
- Publication type:
- Article
7
Get Real: How Current Behavior Influences Perceptions of Realism and Behavioral Intent for Public Service Announcements.
- Published in:
- Health Communication, 2015, v. 30, n. 7, p. 669, doi. 10.1080/10410236.2014.894425
- By:
- Publication type:
- Article
8
Using virtual reality to promote the university brand: When do telepresence and system immersion matter?
- Published in:
- Journal of Marketing Communications, 2020, v. 26, n. 4, p. 362, doi. 10.1080/13527266.2019.1671480
- By:
- Publication type:
- Article
9
Testing the Selectivity Hypothesis in cause-related marketing among Generation Y: [When] Does gender matter for short- and long-term persuasion?
- Published in:
- Journal of Marketing Communications, 2016, v. 22, n. 1, p. 18, doi. 10.1080/13527266.2013.841272
- By:
- Publication type:
- Article
10
Made in My Village: Exploring Country of Origin Effects and Bi-National Products Across Cohorts in Ukraine.
- Published in:
- Journal of International Consumer Marketing, 2020, v. 32, n. 2, p. 94, doi. 10.1080/08961530.2019.1649227
- By:
- Publication type:
- Article
11
HOW NEWSPAPER SOURCES TRIGGER GENDER STEREOTYPES.
- Published in:
- Journalism & Mass Communication Quarterly, 2005, v. 82, n. 4, p. 820, doi. 10.1177/107769900508200405
- By:
- Publication type:
- Article
12
TONIGHT'S TOP STORY: COMMERCIAL CONTENT IN TELEVISION NEWS.
- Published in:
- Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 807, doi. 10.1177/107769900408100406
- By:
- Publication type:
- Article
13
Loud Tastes, Colored Fragrances, and Scented Sounds: How and When to Mix the Senses in Persuasive...
- Published in:
- Journalism & Mass Communication Quarterly, 1999, v. 76, n. 2, p. 354, doi. 10.1177/107769909907600212
- By:
- Publication type:
- Article
14
U.S. Media Enjoyment without Strong Media Literacy Undermines Adolescents' and Mothers' Reported Efforts to Reduce Unhealthy Eating in Jamaica.
- Published in:
- Journal of Research on Adolescence (Wiley-Blackwell), 2020, v. 30, n. 4, p. 928, doi. 10.1111/jora.12571
- By:
- Publication type:
- Article
15
Introduction to Computational Advertising Research Methodology Themed Issue.
- Published in:
- Journal of Advertising, 2024, v. 53, n. 5, p. 639, doi. 10.1080/00913367.2024.2406187
- By:
- Publication type:
- Article
16
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?
- Published in:
- Journal of Advertising, 2024, v. 53, n. 3, p. 307, doi. 10.1080/00913367.2023.2220380
- By:
- Publication type:
- Article
17
ChatGPT, AI Advertising, and Advertising Research and Education.
- Published in:
- Journal of Advertising, 2023, v. 52, n. 4, p. 477, doi. 10.1080/00913367.2023.2227013
- By:
- Publication type:
- Article
18
Using Subvertising to Build Families' Persuasion Knowledge in Jamaica.
- Published in:
- Journal of Advertising, 2020, v. 49, n. 4, p. 477, doi. 10.1080/00913367.2020.1783725
- By:
- Publication type:
- Article
19
Research on Children and Advertising Then and Now: Challenges and Opportunities for Future Research.
- Published in:
- Journal of Advertising, 2018, v. 47, n. 4, p. 301, doi. 10.1080/00913367.2018.1552218
- By:
- Publication type:
- Article
20
Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective.
- Published in:
- Journal of Advertising, 2017, v. 46, n. 2, p. 309, doi. 10.1080/00913367.2016.1277379
- By:
- Publication type:
- Article
21
Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School.
- Published in:
- Journal of Advertising, 2016, v. 45, n. 2, p. 169, doi. 10.1080/00913367.2015.1107871
- By:
- Publication type:
- Article
22
THE HIDDEN PERSUADERS.
- Published in:
- Journal of Advertising, 2008, v. 37, n. 1, p. 113, doi. 10.2753/JOA0091-3367370109
- By:
- Publication type:
- Article
23
EXAMINING THE INFLUENCE OF TELEPRESENCE ON SPECTATOR AND PLAYER PROCESSING OF REAL AND FICTITIOUS BRANDS IN A COMPUTER GAME.
- Published in:
- Journal of Advertising, 2006, v. 35, n. 4, p. 87, doi. 10.2753/JOA0091-3367350406
- By:
- Publication type:
- Article
24
Explaining Gendered Responses to "Help-Self" and "Help-Others" Charity Ad Appeals: The Mediating Role of World-Views.
- Published in:
- Journal of Advertising, 2000, v. 29, n. 3, p. 15, doi. 10.1080/00913367.2000.10673614
- By:
- Publication type:
- Article
25
Mainstream legitimization of homosexual men through Valentine's Day gift-giving and consumption...
- Published in:
- Journal of Homosexuality, 1996, v. 31, n. 1/2, p. 57, doi. 10.1300/J082v31n01_04
- By:
- Publication type:
- Article
26
Exploring first- versus third-person perceptions of product placement influence on consumption and fashion in India.
- Published in:
- Journal of Global Fashion Marketing, 2015, v. 6, n. 2, p. 103, doi. 10.1080/20932685.2014.999009
- By:
- Publication type:
- Article
27
Erratum to “Beyond de Tocqueville: The roles of vertical and horizontal individualism and conservatism in the 2004 U.S. presidential election” [Journal of Consumer Psychology 19 (2009) 197–214]
- Published in:
- 2010
- By:
- Publication type:
- Correction Notice
28
Beyond de Tocqueville: The roles of vertical and horizontal individualism and conservatism in the 2004 U.S. presidential election
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2009, v. 19, n. 2, p. 197, doi. 10.1016/j.jcps.2009.02.012
- By:
- Publication type:
- Article
29
Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2006, v. 16, n. 1, p. 45, doi. 10.1207/s15327663jcp1601_7
- By:
- Publication type:
- Article
30
Exploring the process of remote enculturation through heritage possessions: A case study of transracial international adoptees.
- Published in:
- Journal of Consumer Culture, 2024, v. 24, n. 2/3, p. 233, doi. 10.1177/14695405241243195
- By:
- Publication type:
- Article
31
Champagne taste, beer budget: The new poor's incongruent capital and consumption.
- Published in:
- Journal of Consumer Culture, 2020, v. 20, n. 1, p. 23, doi. 10.1177/1469540517729006
- By:
- Publication type:
- Article
32
Consumer exposure to food and beverage advertising out of home: An exploratory case study in Jamaica.
- Published in:
- International Journal of Consumer Studies, 2020, v. 44, n. 3, p. 272, doi. 10.1111/ijcs.12563
- By:
- Publication type:
- Article
33
Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others.
- Published in:
- International Journal of Consumer Studies, 2005, v. 29, n. 6, p. 515, doi. 10.1111/j.1470-6431.2005.00429.x
- By:
- Publication type:
- Article
34
Assessing Student Knowledge About Disabilities and Filling the Gap: Including Disability and Accessibility Content Into the Advertising Classroom.
- Published in:
- Journal of Advertising Education, 2023, v. 27, n. 1, p. 23, doi. 10.1177/10980482221141379
- By:
- Publication type:
- Article
35
AAA Resources for Multicultural and International Advertising Teaching and Research.
- Published in:
- Journal of Advertising Education, 2021, v. 25, n. 2, p. 146, doi. 10.1177/10980482211045117
- By:
- Publication type:
- Article
36
A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising.
- Published in:
- Journal of Promotion Management, 2007, v. 13, n. 1/2, p. 145, doi. 10.1300/J057v13n01_10
- By:
- Publication type:
- Article
37
To Buy or Not to Buy: Determinants of Socially Responsible Consumer Behavior and Consumer Reactions to Cause-Related and Boycotting Ads.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 75, doi. 10.1080/10641734.2009.10505267
- By:
- Publication type:
- Article
38
Product, Personality or Prose? Testing Functional Matching Effects in Advertising Persuasion.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 11, doi. 10.1080/10641734.2010.10505282
- By:
- Publication type:
- Article
39
Reconsidering Ad Design Practices and Visual Aesthetics in Social Media Interactive Spaces: Toward a Conceptual Framework.
- Published in:
- Journal of Interactive Advertising, 2025, v. 25, n. 2, p. 139, doi. 10.1080/15252019.2025.2467064
- By:
- Publication type:
- Article
40
"Metaverse" Typology Based on Affordances and Psychological Processes.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
41
How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media.
- Published in:
- Journal of Interactive Advertising, 2021, v. 21, n. 3, p. 225, doi. 10.1080/15252019.2021.1978352
- By:
- Publication type:
- Article
42
Advertainment or Adcreep? Game Players' Attitudes towardAdvertising and Product Placements in Computer Games.
- Published in:
- Journal of Interactive Advertising, 2004, v. 4, n. 3, p. N.PAG
- By:
- Publication type:
- Article
43
The interplay of persuasion inference and flow experience in an entertaining food advergame.
- Published in:
- Journal of Consumer Behaviour, 2016, v. 15, n. 3, p. 239, doi. 10.1002/cb.1564
- By:
- Publication type:
- Article
44
Brand placements Bollywood style.
- Published in:
- Journal of Consumer Behaviour, 2006, v. 5, n. 3, p. 211, doi. 10.1002/cb.173
- By:
- Publication type:
- Article
45
Beyond Vanity: An Investigation into Romanian Women's Beauty Identities.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 911
- By:
- Publication type:
- Article
46
From Trash to Treasure: Freecycle.org as a Case of Generalized Reciprocity.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 905
- By:
- Publication type:
- Article
47
If the Table for McWorld Has Been Set by Hollywood, What is Served by Bollywood?
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 473
- By:
- Publication type:
- Article
48
Beyond Polarized Cultural Values.
- Published in:
- Advances in Consumer Research, 2004, v. 31, n. 1, p. 495
- By:
- Publication type:
- Article
49
Competitive Paper Session: Effects of Culture and Gender.
- Published in:
- Advances in Consumer Research, 2004, v. 31, n. 1, p. 493
- By:
- Publication type:
- Article
50
When Brands Are Stars-Exploring Consumer Response to Product Placements.
- Published in:
- Advances in Consumer Research, 2003, v. 30, n. 1, p. 204
- By:
- Publication type:
- Article