Works by Neijens, Peter C.

Results: 19

The Ironic Effect of Source Identificationon the Perceived Credibility of Online Product Reviewers.

Published in:

Journal of Computer-Mediated Communication, 2012, v. 18, n. 1, p. 16, doi. 10.1111/j.1083-6101.2012.01598.x

By:

Willemsen, Lotte M.;
Neijens, Peter C.;
Bronner, Fred

Publication type:

Article

'Highly Recommended!' The Content Characteristics and Perceived Usefulness of Online Consumer Reviews.

Published in:

Journal of Computer-Mediated Communication, 2011, v. 17, n. 1, p. 19, doi. 10.1111/j.1083-6101.2011.01551.x

By:

Willemsen, Lotte M.;
Neijens, Peter C.;
Bronner, Fred;
de Ridder, Jan A.

Publication type:

Article

Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 214, doi. 10.1002/mar.20688

By:

Boerman, Sophie C.;
Reijmersdal, Eva A.;
Neijens, Peter C.

Publication type:

Article

Effects of television brand placement on brand image.

Published in:

Psychology & Marketing, 2007, v. 24, n. 5, p. 403, doi. 10.1002/mar.20166

By:

van Reijmersdal, Eva A.;
Neijens, Peter C.;
Smit, Edith G.

Publication type:

Article

Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses.

Published in:

Journal of Communication, 2012, v. 62, n. 6, p. 1047, doi. 10.1111/j.1460-2466.2012.01677.x

By:

Boerman, Sophie C.;
Reijmersdal, Eva A.;
Neijens, Peter C.

Publication type:

Article

Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting.

Published in:

International Journal of Advertising, 2018, v. 37, n. 5, p. 806, doi. 10.1080/02650487.2018.1470918

By:

Rauwers, Fabiënne;
Voorveld, Hilde A. M.;
Neijens, Peter C.

Publication type:

Article

How audience and disclosure characteristics influence memory of sponsorship disclosures.

Published in:

International Journal of Advertising, 2015, v. 34, n. 4, p. 576, doi. 10.1080/02650487.2015.1009347

By:

Boerman, Sophie C.;
van Reijmersdal, Eva A.;
Neijens, Peter C.

Publication type:

Article

The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 65, doi. 10.2501/IJA-32-1-065-084

By:

Smit, Edith G.;
Neijens, Peter C.;
Heath, Robert

Publication type:

Article

Opening the black box: Understanding cross-media effects.

Published in:

Journal of Marketing Communications, 2011, v. 17, n. 2, p. 69, doi. 10.1080/13527260903160460

By:

Voorveld, Hilde A.M.;
Neijens, Peter C.;
Smit, Edith G.

Publication type:

Article

Journal of Marketing Communications.

Published in:

Journal of Marketing Communications, 2009, v. 15, n. 4, p. 285, doi. 10.1080/13527260903185269

By:

Patrick De Pelsmacker;
Peter C. Neijens

Publication type:

Article

Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing.

Published in:

Journal of Interactive Marketing, 2021, v. 53, p. 15, doi. 10.1016/j.intmar.2020.06.004

By:

Mazerant, Komala;
Willemsen, Lotte M.;
Neijens, Peter C.;
van Noort, Guda

Publication type:

Article

Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs.

Published in:

Journal of Advertising, 2015, v. 44, n. 3, p. 196, doi. 10.1080/00913367.2014.967423

By:

Boerman, Sophie C.;
van Reijmersdal, Eva A.;
Neijens, Peter C.

Publication type:

Article

PROGRAM-INVOLVEMENT EFFECTS ON COMMERCIAL ATTENTION AND RECALL OF SUCCESSIVE AND EMBEDDED ADVERTISING.

Published in:

Journal of Advertising, 2012, v. 41, n. 2, p. 25, doi. 10.2753/JOA0091-3367410202

By:

Moorman, Marjolein;
Willemsen, Lotte M.;
Neijens, Peter C.;
Smit, Edith G.

Publication type:

Article

THE RELATION BETWEEN ACTUAL AND PERCEIVED INTERACTIVITY.

Published in:

Journal of Advertising, 2011, v. 40, n. 2, p. 77, doi. 10.2753/JOA0091-3367400206

By:

Voorveld, Hilde A.M.;
Neijens, Peter C.;
Smit, Edith G.

Publication type:

Article

THE EFFECTS OF PROGRAM INVOLVEMENT ON COMMERCIAL EXPOSURE AND RECALL IN A NATURALISTIC SETTING.

Published in:

Journal of Advertising, 2007, v. 36, n. 1, p. 121, doi. 10.2753/JOA0091-3367360109

By:

Moorman, Marjolein;
Neijens, Peter C.;
Smit, Edith G.

Publication type:

Article

The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude Toward the Ad in a Real-Life Setting.

Published in:

Journal of Advertising, 2002, v. 31, n. 4, p. 27, doi. 10.1080/00913367.2002.10673683

By:

Moorman, Marjolein;
Neijens, Peter C.;
Smit, Edith G.

Publication type:

Article

Customer Magazines: Effects of Commerciality on Readers' Reactions.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 59, doi. 10.1080/10641734.2010.10505275

By:

van Reijmersdal, Eva A.;
Neijens, Peter C.;
Smit, Edith G.

Publication type:

Article

EDITORIAL.

Published in:

International Journal of Public Opinion Research, 2010, v. 22, n. 1, p. 1, doi. 10.1093/ijpor/edq005

By:

Neijens, Peter C.;
Donsbach, Wolfgang;
Traugott, Michael W.

Publication type:

Article

Editorial.

Published in:

International Journal of Public Opinion Research, 2009, v. 21, n. 4, p. 397, doi. 10.1093/ijpor/edp049

By:

Traugott, Michael W.;
Donsbach, Wolfgang;
Neijens, Peter C.

Publication type:

Article