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Modeling social interactions: Identification, empirical methods and policy implications.
- Published in:
- Marketing Letters, 2008, v. 19, n. 3/4, p. 287, doi. 10.1007/s11002-008-9048-z
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- Article
Advertising as Information for Ranking E-Commerce Search Listings.
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- Marketing Science, 2024, v. 43, n. 2, p. 360, doi. 10.1287/mksc.2021.0292
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- Article
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search.
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- Marketing Science, 2020, v. 39, n. 1, p. 5, doi. 10.1287/mksc.2018.1125
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- Article
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation.
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- Marketing Science, 2017, v. 36, n. 5, p. 699, doi. 10.1287/mksc.2017.1039
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- Article
Discrete-Choice Models of Consumer Demand in Marketing.
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- Marketing Science, 2011, v. 30, n. 6, p. 977, doi. 10.1287/mksc.1110.0674
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- Article
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design.
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- Marketing Science, 2011, v. 30, n. 6, p. 1079, doi. 10.1287/mksc.1110.0670
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- Article
Retail Competition and the Dynamics of Demand for Tied Goods.
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- Marketing Science, 2010, v. 29, n. 2, p. 366, doi. 10.1287/mksc.1090.0518
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- Article
Accounting for Primary and Secondary Demand Effects with Aggregate Data.
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- Marketing Science, 2005, v. 24, n. 3, p. 444, doi. 10.1287/mksc.1040.0101
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- Article
Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation.
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- Journal of Marketing Research (JMR), 2016, v. 53, n. 2, p. 161, doi. 10.1509/jmr.14.0018
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- Article
Measuring marketing-mix effects in the 32/64 bit video-game console market.
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- Journal of Applied Econometrics, 2009, v. 24, n. 3, p. 421, doi. 10.1002/jae.1056
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- Article
Estimating Causal Installed-Base Effects: A Bias-Correction Approach.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 1, p. 70, doi. 10.1509/jmr.11.0183
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- Article
Repositioning Dynamics and Pricing Strategy.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 750, doi. 10.1509/jmr.11.0068
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- Publication type:
- Article
Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 883, doi. 10.1509/jmkr.47.5.883
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- Publication type:
- Article
Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search.
- Published in:
- Review of Economic Studies, 2020, v. 87, n. 3, p. 1529, doi. 10.1093/restud/rdz053
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- Article
Price promotions and "freemium" app monetization.
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- Quantitative Marketing & Economics, 2022, v. 20, n. 2, p. 101, doi. 10.1007/s11129-022-09248-3
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- Article
Television ad-skipping, consumption complementarities and the consumer demand for advertising.
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- Quantitative Marketing & Economics, 2018, v. 16, n. 2, p. 111, doi. 10.1007/s11129-017-9192-y
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- Article
A structural model of salesforce compensation dynamics: Response to Profs. Rust and Staelin.
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- Quantitative Marketing & Economics, 2011, v. 9, n. 3, p. 267, doi. 10.1007/s11129-011-9111-6
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- Article
A structural model of sales-force compensation dynamics: Estimation and field implementation.
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- Quantitative Marketing & Economics, 2011, v. 9, n. 3, p. 211, doi. 10.1007/s11129-011-9096-1
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- Publication type:
- Article
Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games.
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- Quantitative Marketing & Economics, 2007, v. 5, n. 3, p. 239, doi. 10.1007/s11129-007-9026-4
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- Publication type:
- Article
Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants.
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- Quantitative Marketing & Economics, 2004, v. 2, n. 1, p. 23, doi. 10.1023/B:QMEC.0000017034.98302.44
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- Article
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook.
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- Management Science, 2018, v. 64, n. 11, p. 5105, doi. 10.1287/mnsc.2017.2902
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- Article
Social Ties and User-Generated Content: Evidence from an Online Social Network.
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- Management Science, 2013, v. 59, n. 6, p. 1425, doi. 10.1287/mnsc.1110.1648
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- Article