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Predictors of Mobile Advertising Avoidance: What Makes People Avoid Mobile Advertising?
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- International Journal of Contents, 2019, v. 15, n. 4, p. 44, doi. 10.5392/IJoC.2019.15.4.044
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- Article
Impact of Communication Technology on Global Creative Trends.
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- International Journal of Contents, 2017, v. 13, n. 1, p. 62, doi. 10.5392/IJoC.2017.13.1.062
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- Article
Antecedents and Consequences of Consumer Engagement in Social Media.
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- International Journal of Contents, 2016, v. 12, n. 3, p. 59, doi. 10.5392/IJoC.2016.12.3.059
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- Article
EFFECTIVENESS OF CELEBRITY ENDORSEMENT OF A POLITICAL CANDIDATE AMONG YOUNG VOTERS.
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- Social Behavior & Personality: an international journal, 2017, v. 45, n. 9, p. 1425, doi. 10.2224/sbp.6163
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- Article
RECOGNITION IN SOCIAL MEDIA FOR SUPPORTING A CAUSE: INVOLVEMENT AND SELF-EFFICACY AS MODERATORS.
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- Social Behavior & Personality: an international journal, 2016, v. 44, n. 11, p. 1863, doi. 10.2224/sbp.2016.44.11.1863
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- Article
PREDICTORS OF THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT ON FACEBOOK.
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- Social Behavior & Personality: an international journal, 2016, v. 44, n. 11, p. 1839, doi. 10.2224/sbp.2016.44.11.1839
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- Article
Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?
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- Psychology & Marketing, 2016, v. 33, n. 10, p. 864, doi. 10.1002/mar.20923
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- Article
Antecedents and consequences of college students' satisfaction with online learning.
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- Social Behavior & Personality: an international journal, 2021, v. 49, n. 8, p. 1, doi. 10.2224/sbp.10397
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- Article
Impact of celebrity endorsement type on consumers' brand and advertisement perception and purchase intention.
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- Social Behavior & Personality: an international journal, 2020, v. 48, n. 4, p. 1, doi. 10.2224/sbp.8913
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- Article
EFFECTIVENESS OF CELEBRITY ENDORSEMENT OF POLITICAL CANDIDATES.
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- Social Behavior & Personality: an international journal, 2018, v. 46, n. 10, p. 1585, doi. 10.2224/sbp.6757
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- Article
Celebrity Scandal Fallout: How Attribution Style Can Protect the Sponsor.
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- Psychology & Marketing, 2013, v. 30, n. 6, p. 529, doi. 10.1002/mar.20625
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- Article