Found: 12
Select item for more details and to access through your institution.
A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 2, p. 202, doi. 10.1509/jmr.14.0117
- By:
- Publication type:
- Article
A Descriptive Analysis of Publications in Marketing Science Over Its History.
- Published in:
- Marketing Science, 2015, v. 34, n. 6, p. 779, doi. 10.1287/mksc.2015.0957
- By:
- Publication type:
- Article
Maximizing Revenue Through Two-Dimensional Shelf-Space Allocation.
- Published in:
- Production & Operations Management, 2015, v. 24, n. 7, p. 1148, doi. 10.1111/poms.12316
- By:
- Publication type:
- Article
Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 2, p. 83, doi. 10.1016/j.intmar.2012.10.003
- By:
- Publication type:
- Article
Should Variety Seeking Be Measured at the SKU, Brand, or Category Level? Does It Matter.
- Published in:
- Advances in Consumer Research, 2011, v. 38, p. 763
- By:
- Publication type:
- Article
The Effects of Centrality and Distinctiveness on the Usage of Co-promotions.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 824
- By:
- Publication type:
- Article
The impact of racial diversity on intermediate and long-term performance: The moderating role of environmental context.
- Published in:
- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2007, v. 28, n. 12, p. 1213, doi. 10.1002/smj.633
- By:
- Publication type:
- Article
Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship.
- Published in:
- Marketing Science, 2007, v. 26, n. 2, p. 179, doi. 10.1287/mksc.1060.0208
- By:
- Publication type:
- Article
The Effect of Variability in Price on Consumer Brand Choice.
- Published in:
- Review of Marketing Science, 2007, v. 5, n. 1, p. 1, doi. 10.2202/1546-5616.1071
- By:
- Publication type:
- Article
Asymmetric effects of dynamic usage behavior on duration in subscription-based online service.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 5, doi. 10.1002/dir.20063
- By:
- Publication type:
- Article
The Role of the Management Sciences in Research on Personalization.
- Published in:
- Management Science, 2003, v. 49, n. 10, p. 1344, doi. 10.1287/mnsc.49.10.1344.17313
- By:
- Publication type:
- Article
GAME THEORY AND EMPIRICAL GENERALIZATIONS CONCERNING COMPETITIVE PROMOTIONS.
- Published in:
- Marketing Science, 1995, v. 14, n. 3, p. G89, doi. 10.1287/mksc.14.3.G89
- By:
- Publication type:
- Article