Found: 9
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Health Care Service Decision Influences: An Exploratory Investigation of Search and Nonsearch Criteria for Professionals and Patients.
- Published in:
- Journal of Health Care Marketing, 1992, v. 12, n. 1, p. 24
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- Article
Format Effects on an In-Ad Disclosure.
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- Advances in Consumer Research, 1989, v. 16, n. 1, p. 221
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- Article
Competing Under Regulatory Uncertainty: A U.S. Perspective on Advertising in the Emerging European Market.
- Published in:
- Journal of Macromarketing, 1992, v. 12, n. 2, p. 38, doi. 10.1177/027614679201200205
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- Article
The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability.
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- Journal of the Academy of Marketing Science, 1990, v. 18, n. 1, p. 51, doi. 10.1007/BF02729762
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- Article
Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory.
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- Academy of Management Review, 1986, v. 11, n. 4, p. 815, doi. 10.5465/AMR.1986.4284013
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- Article
State-Trait Communication Apprehension Dimensions and Potential Clients' Responses to Help Offering Ads.
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- Psychology & Marketing, 1996, v. 13, n. 1, p. 1, doi. 10.1002/(SICI)1520-6793(199601)13:1<1::AID-MAR1>3.0.CO;2-K
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- Article
Using Consumer Perceptions to Operationalize the Service Construct: Exploratory Research in Theory Extension and Validation.
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- Psychology & Marketing, 1995, v. 12, n. 6, p. 501, doi. 10.1002/mar.4220120605
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- Article
Communication Effectiveness and Format Effects on In-Ad Disclosure of Health Warnings.
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- Journal of Public Policy & Marketing, 1989, v. 8, n. 1, p. 109
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- Article
A test of services marketing theory: Consumer information acquisition activities.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 1, p. 10, doi. 10.1177/002224299105500102
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- Article