Found: 7
Select item for more details and to access through your institution.
THE goREADER LAUNCH: DEVELOPING MARKETING STRATEGY FOR AN INNOVATIVE EDUCATION TECHNOLOGY.
- Published in:
- Journal of Interactive Marketing, 2002, v. 16, n. 1, p. 67, doi. 10.1002/dir.10005
- By:
- Publication type:
- Article
Religiosity in the Abandoned Apple Newton Brand Community.
- Published in:
- Journal of Consumer Research, 2005, v. 31, n. 4, p. 737
- By:
- Publication type:
- Article
Brand Community.
- Published in:
- Journal of Consumer Research, 2001, v. 27, n. 4, p. 412, doi. 10.1086/319618
- By:
- Publication type:
- Article
"Write and Wrong: Ownership, Access and Value In Consumer Co-Created Online Fan Fiction".
- Published in:
- 2007
- By:
- Publication type:
- Abstract
Brand Communities and Personal Identities: Negotiations in Cyberspace.
- Published in:
- Advances in Consumer Research, 2002, v. 29, n. 1, p. 344
- By:
- Publication type:
- Article
Us Versus Them: Oppositional Brand Loyalty and the Cola Wars.
- Published in:
- Advances in Consumer Research, 2001, v. 28, n. 1, p. 355
- By:
- Publication type:
- Article
Consumers and Brand Meaning: Brands, the Self and Others.
- Published in:
- 1997
- By:
- Publication type:
- Proceeding