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SEX-TYPED PRODUCT IMAGES: THE EFFECTS OF SEX, SEX ROLE SELF-CONCEPT AND MEASUREMENT IMPLICATIONS.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 604
- By:
- Publication type:
- Article
MARKETING RESEARCH (Book Review).
- Published in:
- 1985
- By:
- Publication type:
- Book Review
MORE ON THE GAME OF MAXIMIZING R².
- Published in:
- Australian Economic Papers, 1973, v. 12, n. 21, p. 263, doi. 10.1111/j.1467-8454.1973.tb00311.x
- By:
- Publication type:
- Article
THE BIRTHDAY PROBLEM-PLAYING WITH OVERLOADED DICE.
- Published in:
- Decision Sciences, 1977, v. 8, n. 4, p. 760, doi. 10.1111/j.1540-5915.1977.tb01119.x
- By:
- Publication type:
- Article
USING DUMMY VARIABLES TO CHECK FOR ROUNDING ERROR IN COMPUTERIZED REGRESSION PROGRAMS.
- Published in:
- Decision Sciences, 1976, v. 7, n. 3, p. 66, doi. 10.1111/j.1540-5915.1976.tb00658.x
- By:
- Publication type:
- Article
A Tale of Two TESTS.
- Published in:
- Marketing Research, 2008, v. 20, n. 2, p. 20
- By:
- Publication type:
- Article
Opinion on Correspondences Analysis--Among Other Things.
- Published in:
- Marketing Research, 2002, v. 14, n. 3, p. 40
- By:
- Publication type:
- Article
Segmenting business markets.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
Correctly Estimating the Variances of Proportions.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 47
- By:
- Publication type:
- Article
The Effect of Design and Estimation Program on Conjoint Utility Limits: A Reply.
- Published in:
- Marketing Research, 1991, v. 3, n. 1, p. 50
- By:
- Publication type:
- Article
New-Product Development and Testing (Book).
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 81
- By:
- Publication type:
- Article
Focus Group Research as Theater: How It Affects the Players and Their Audience .
- Published in:
- Marketing Research, 1989, v. 1, n. 4, p. 33
- By:
- Publication type:
- Article
Knowledge Development in Marketing, The MSI Experience (Book).
- Published in:
- 1989
- By:
- Publication type:
- Book Review
On Conjoint Studies With Scarce Degrees of Freedom: Is There Enough Utility to Go Around?
- Published in:
- Marketing Research, 1989, v. 1, n. 2, p. 24
- By:
- Publication type:
- Article
Percentiles of LINMAP Conjoint Indices of Fit for Various Orthogonal Arrays: A Simulation Study.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 3, p. 286, doi. 10.2307/3151487
- By:
- Publication type:
- Article
Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase.
- Published in:
- Journal of Marketing Research (JMR), 1985, v. 22, n. 1, p. 93, doi. 10.2307/3151555
- By:
- Publication type:
- Article
...Computer Abstracts.
- Published in:
- 1978
- By:
- Publication type:
- Abstract