Works by Muller, Eitan

Results: 40

An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product.

Published in:

Journal of Product Innovation Management, 1995, v. 12, n. 2, p. 124, doi. 10.1111/1540-5885.1220124

By:

Jain, Dipak;
Mahajan, Vijay;
Muller, Eitan

Publication type:

Article

Influencer marketing unlocked: Understanding the value chains driving the creator economy.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2

By:

Libai, Barak;
Rosario, Ana Babić;
Beichert, Maximilian;
Donkers, Bas;
Haenlein, Michael;
Hofstetter, Reto;
Kannan, P. K.;
van der Lans, Ralf;
Lanz, Andreas;
Li, H. Alice;
Mayzlin, Dina;
Muller, Eitan;
Shapira, Daniel;
Yang, Jeremy;
Zhang, Lingling

Publication type:

Article

Product Positioning Using a Self-Organizing Map and the Rings of Influence.

Published in:

Decision Sciences, 2013, v. 44, n. 3, p. 431, doi. 10.1111/deci.12020

By:

Hadjinicola, George C.;
Charalambous, Christakis;
Muller, Eitan

Publication type:

Article

Research joint ventures and R&D cartels.

Published in:

American Economic Review, 1992, v. 82, n. 5, p. 1293

By:

Kamien, Morton I.;
Muller, Eitan;
Israef Zang

Publication type:

Article

Accounting for Discrepancies Between Online and Offline Product Evaluations.

Published in:

Marketing Science, 2019, v. 38, n. 1, p. 88, doi. 10.1287/mksc.2018.1124

By:

Dzyabura, Daria;
Jagabathula, Srikanth;
Muller, Eitan

Publication type:

Article

'Ten Million Readers Can't Be Wrong!,' or Can They? On the Role of Information About Adoption Stock in New Product Trial.

Published in:

Marketing Science, 2017, v. 36, n. 2, p. 290, doi. 10.1287/mksc.2016.1011

By:

Morvinski, Coby;
Amir, On;
Muller, Eitan

Publication type:

Article

The Evolving Social Network of Marketing Scholars.

Published in:

Marketing Science, 2010, v. 29, n. 3, p. 561, doi. 10.1287/mksc.1090.0539

By:

Goldenberg, Jacob;
Libai, Barak;
Muller, Eitan;
Stremersch, Stefan

Publication type:

Article

From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success.

Published in:

Marketing Science, 2004, v. 23, n. 3, p. 419, doi. 10.1287/mksc.1040.0051

By:

Goldenberg, Jacob;
Garber, Tal;
Muller, Eitan;
Libai, Barak

Publication type:

Article

DIFFUSION OF NEW PRODUCTS: EMPIRICAL GENERALIZATIONS AND MANAGERIAL USES.

Published in:

Marketing Science, 1995, v. 14, n. 3, p. G79, doi. 10.1287/mksc.14.3.G79

By:

Mahajan, Vijay;
Muller, Eitan;
Bass, Frank M.

Publication type:

Article

INNOVATION DIFFUSION IN THE PRESENCE OF SUPPLY RESTRICTIONS.

Published in:

Marketing Science, 1991, v. 10, n. 1, p. 83, doi. 10.1287/mksc.10.1.83

By:

Jain, Dipak;
Mahajan, Vijay;
Muller, Eitan

Publication type:

Article

REPLY: REFLECTIONS ON ADVERTISING PULSING POLICIES FOR GENERATING AWARENESS FOR NEW PRODUCTS.

Published in:

Marketing Science, 1986, v. 5, n. 2, p. 110, doi. 10.1287/mksc.5.2.110

By:

Mahajan, Vijay;
Muller, Eitan

Publication type:

Article

ADVERTISING PULSING POLICIES FOR GENERATING AWARENESS FOR NEW PRODUCTS.

Published in:

Marketing Science, 1986, v. 5, n. 2, p. 89, doi. 10.1287/mksc.5.2.89

By:

Mahajan, Vijay;
Muller, Eitan

Publication type:

Article

AN EMPIRICAL COMPARISON OF AWARENESS FORECASTING MODELS OF NEW PRODUCT INTRODUCTION.

Published in:

Marketing Science, 1984, v. 3, n. 3, p. 179, doi. 10.1287/mksc.3.3.179

By:

Mahajan, Vijay;
Muller, Eitan;
Sharma, Subhash

Publication type:

Article

A NONUNIFORM INFLUENCE INNOVATION DIFFUSION MODEL OF NEW PRODUCT ACCEPTANCE.

Published in:

Marketing Science, 1983, v. 2, n. 3, p. 273, doi. 10.1287/mksc.2.3.273

By:

Easingwood, Christopher J.;
Mahajan, Vijay;
Muller, Eitan

Publication type:

Article

Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis.

Published in:

Management Science, 1999, v. 45, n. 2, p. 131, doi. 10.1287/mnsc.45.2.131

By:

Jain, Dipak C.;
Muller, Eitan;
Vilcassim, Naufel J.

Publication type:

Article

Optimal Three-Part Tariff Plans.

Published in:

Operations Research, 2017, v. 65, n. 5, p. 1177, doi. 10.1287/opre.2017.1609

By:

Fibich, Gadi;
Klein, Roy;
Koenigsberg, Oded;
Muller, Eitan

Publication type:

Article

Software piracy and outsourcing in two-sided markets.

Published in:

Quantitative Marketing & Economics, 2020, v. 18, n. 1, p. 61, doi. 10.1007/s11129-019-09221-7

By:

Ishihara, Masakazu;
Muller, Eitan

Publication type:

Article

easyJet® pricing strategy: Should low-fare airlines offer last-minute deals?

Published in:

Quantitative Marketing & Economics, 2008, v. 6, n. 3, p. 279, doi. 10.1007/s11129-007-9036-2

By:

Koenigsberg, Oded;
Muller, Eitan;
Vilcassim, Naufel J.

Publication type:

Article

ENTREPRENEURIAL ABILITY, VENTURE INVESTMENTS AND RISK SHARING.

Published in:

Management Science, 1990, v. 36, n. 10, p. 1232, doi. 10.1287/mnsc.36.10.1233

By:

Amit, Raphael;
Glosten, Lawrence;
Muller, Eitan

Publication type:

Article

MARKET SHARE PIONEERING APPROACH: A THEORETICAL APPROACH.

Published in:

Management Science, 1990, v. 36, n. 8, p. 900, doi. 10.1287/mnsc.36.8.900

By:

Fershtman, Chaim;
Mahajan, Vijay;
Muller, Eitan

Publication type:

Article

INTRODUCTION STRATEGY FOR NEW PRODUCTS WITH POSITIVE AND NEGATIVE WORD-OF-MOUTH.

Published in:

Management Science, 1984, v. 30, n. 12, p. 1389, doi. 10.1287/mnsc.30.12.1389

By:

Mahajan, Vijay;
Muller, Eitan;
Kerin, Roger A.

Publication type:

Article

MODELS OF NEW PRODUCT DIFFUSION THROUGH ADVERTISING AND WORD-OR-MOUTH.

Published in:

Management Science, 1978, v. 24, n. 15, p. 1568, doi. 10.1287/mnsc.24.15.1568

By:

Dodson Jr., Joe A.;
Muller, Eitan

Publication type:

Article

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth.

Published in:

Journal of Marketing, 2009, v. 73, n. 3, p. 19, doi. 10.1509/jmkg.73.3.019

By:

Libai, Barak;
Muller, Eitan;
Peres, Renana

Publication type:

Article

Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales.

Published in:

Journal of Marketing, 2002, v. 66, n. 2, p. 1, doi. 10.1509/jmkg.66.2.1.18472

By:

Goldenberg, Jacob;
Libai, Barak;
Muller, Eitan

Publication type:

Article

Software piracy: Estimation of lost sales and the impact on software diffusion.

Published in:

Journal of Marketing, 1995, v. 59, n. 1, p. 29, doi. 10.1177/002224299505900103

By:

Givon, Moshe;
Mahajan, Vijay;
Muller, Eitan

Publication type:

Article

New Product Diffusion Models in Marketing: A Review and Directions for Research.

Published in:

Journal of Marketing, 1990, v. 54, n. 1, p. 1, doi. 10.1177/002224299005400101

By:

Mahajan, Vijay;
Muller, Eitan;
Bass, Frank M.

Publication type:

Article

INNOVATION DIFFUSION AND NEW PRODUCT GROWTH MODELS IN MARKETING.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 55, doi. 10.2307/1250271

By:

Mahajan, Vijay;
Muller, Eitan

Publication type:

Article

Adoption patterns over time: a replication.

Published in:

Marketing Letters, 2021, v. 32, n. 4, p. 499, doi. 10.1007/s11002-021-09578-4

By:

Appel, Gil;
Muller, Eitan

Publication type:

Article

Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth.

Published in:

Marketing Letters, 2001, v. 12, n. 3, p. 211, doi. 10.1023/A:1011122126881

By:

Goldenberg, Jacob;
Libai, Barak;
Muller, Eitan

Publication type:

Article

Social welfare functions when preferences are convex, strictly monotonic, and continuous.

Published in:

Public Choice, 1979, v. 34, n. 1, p. 87, doi. 10.1007/BF00125755

By:

Kalai, Ehud;
Muller, Eitan;
Satterthwaite, Mark A.

Publication type:

Article

GRAPHS AND ANONYMOUS SOCIAL WELFARE FUNCTIONS.

Published in:

International Economic Review, 1982, v. 23, n. 3, p. 609, doi. 10.2307/2526378

By:

Muller, Eitan

Publication type:

Article

Does Venture Capital Foster the Most Promising Entrepreneurial Firms?

Published in:

California Management Review, 1990, v. 32, n. 3, p. 102, doi. 10.2307/41166621

By:

Amit, Raphael;
Glosten, Lawrence;
Muller, Eitan

Publication type:

Article

CHALLENGES TO THEORY DEVELOPMENT IN ENTREPRENEURSHIP RESEARCH.

Published in:

Journal of Management Studies (Wiley-Blackwell), 1993, v. 30, n. 5, p. 815, doi. 10.1111/j.1467-6486.1993.tb00327.x

By:

Amit, Raphael;
Glosten, Lawrence;
Muller, Eitan

Publication type:

Article

Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.

Published in:

Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 161, doi. 10.1509/jmr.11.0305

By:

LIBAI, BARAK;
MULLER, EITAN;
PERES, RENANA

Publication type:

Article

The Diffusion of Services.

Published in:

Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 163, doi. 10.1509/jmkr.46.2.163

By:

Libai, Barak;
Muller, Eitan;
Peres, Renana

Publication type:

Article

When Is It Worthwhile Targeting the Majority Instead of the Innovators in a New Product Launch?

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 4, p. 488, doi. 10.2307/3152167

By:

Mahajan, Vijay;
Muller, Eitan

Publication type:

Article

Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time.

Published in:

Journal of Marketing Research (JMR), 1996, v. 33, n. 4, p. 422, doi. 10.2307/3152213

By:

Heiman, Amir;
Muller, Eitan

Publication type:

Article

Determination of Adopter Categories by Using Innovation Diffusion Models.

Published in:

Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 37, doi. 10.2307/3172549

By:

Mahajan, Vijay;
Muller, Eitan;
Srivastava, Rajendra K.

Publication type:

Article

STABILITY OF AGGREGATION PROCEDURES, ULTRAFILTERS, AND SIMPLE GAMES--A COMMENT.

Published in:

Econometrica, 1982, v. 50, n. 5, p. 1335, doi. 10.2307/1911878

By:

Muller, Eitan

Publication type:

Article

The Benefits of Being Small: Duopolistic Competition with Market Segmentation.

Published in:

Review of Industrial Organization, 1993, v. 8, n. 1, p. 101, doi. 10.1007/BF01029772

By:

Fershtman, Chaim;
Muller, Eitan

Publication type:

Article