The Nature of Communication Networks Between Organizations Involved in the Diffusion of Technological Innovations.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 635
- By:
- Publication type:
- Article
Works by Morrison, Pamela D.
Results: 7
1
2
Consumer Types, Social Influence, Information Search and Choice.
- Published in:
- Advances in Consumer Research, 1989, v. 16, n. 1, p. 137
- By:
- Publication type:
- Article
3
A Prelaunch Diffusion Model for Evaluating Market Defense Strategies.
- Published in:
- Marketing Science, 2005, v. 24, n. 1, p. 150, doi. 10.1287/mksc.1040.0086
- By:
- Publication type:
- Article
4
Implementing a Prelaunch Diffusion Model: Measurement and Management Challenges of the Telstra Switching Study.
- Published in:
- Marketing Science, 2004, v. 23, n. 2, p. 186
- By:
- Publication type:
- Article
5
Performance Assessment of the Lead User Idea-Generation Process for New Product Development.
- Published in:
- Management Science, 2002, v. 48, n. 8, p. 1042, doi. 10.1287/mnsc.48.8.1042.171
- By:
- Publication type:
- Article
6
Determinants of User Innovation and Innovation Sharing in a Local Market.
- Published in:
- Management Science, 2000, v. 46, n. 12, p. 1513, doi. 10.1287/mnsc.46.12.1513.12076
- By:
- Publication type:
- Article
7
Integrating Customers in Product Innovation: Lessons from Industrial Development Contractors and In-House Contractors in Rapidly Changing Customer Markets.
- Published in:
- Creativity & Innovation Management, 2010, v. 19, n. 2, p. 89, doi. 10.1111/j.1467-8691.2010.00555.x
- By:
- Publication type:
- Article