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It's the Thought (and the Effort) That Counts: How Customizing for Others Differs from Customizing for Oneself.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 5, p. 120, doi. 10.1509/jmkg.75.5.120
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- Publication type:
- Article
Facilitating and Rewarding Creativity During New Product Development.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 53, doi. 10.1509/jmkg.75.4.53
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- Publication type:
- Article
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 44, doi. 10.1509/jmkg.70.3.44
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- Publication type:
- Article
The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?
- Published in:
- Marketing Letters, 2005, v. 16, n. 3/4, p. 347, doi. 10.1007/s11002-005-5897-x
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- Publication type:
- Article
Customization in Luxury Brands: Can Valentino Get Personal?
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 5, p. 937, doi. 10.1177/0022243720943191
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- Publication type:
- Article
The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity.
- Published in:
- Journal of Marketing Research (JMR), 2016, v. 53, n. 1, p. 18, doi. 10.1509/jmr.13.0499
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- Publication type:
- Article
The Effect of Experiential Analogies on Consumer Perceptions and Attitudes.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 274, doi. 10.1509/jmkr.47.2.274
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- Publication type:
- Article
Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences.
- Published in:
- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 357, doi. 10.1509/jmkr.44.3.357
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- Publication type:
- Article
The Influence and Value of Analogical Thinking During New Product Ideation.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 47, doi. 10.1509/jmkr.39.1.47.18930
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- Publication type:
- Article
Entrenched Knowledge Structures and Consumer Response to New Products.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 1, p. 14, doi. 10.1509/jmkr.38.1.14.18836
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- Publication type:
- Article
To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products.
- Published in:
- Journal of Consumer Research, 2010, v. 36, n. 5, p. 806, doi. 10.1086/644612
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- Publication type:
- Article
Designing the Solution: The Impact of Constraints on Consumers' Creativity.
- Published in:
- Journal of Consumer Research, 2005, v. 32, n. 1, p. 13, doi. 10.1086/429597
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- Publication type:
- Article
'What Is It?' Categorization Flexibility and Consumers' Responses to Really New Products.
- Published in:
- Journal of Consumer Research, 2001, v. 27, n. 4, p. 489, doi. 10.1086/319623
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- Publication type:
- Article
The past, present, and future of innovation research.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 187, doi. 10.1007/s11002-020-09528-6
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- Publication type:
- Article
Does Suspense Spur or Hamper Consumer Creativity?
- Published in:
- 2016
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- Publication type:
- Abstract
Preface.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. iii
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- Publication type:
- Article
MSI 50th Anniversary Celebratory Session.
- Published in:
- 2011
- By:
- Publication type:
- Proceeding
Journal of Consumer Research Reviewer Workshop.
- Published in:
- 2011
- By:
- Publication type:
- Proceeding
Identity Representation in Customization.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
Developing a Better Understanding of Co-Creation: Consumers' Motivations to Create and the Underlying Processes.
- Published in:
- 2008
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- Publication type:
- Abstract
"Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences".
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 659
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- Publication type:
- Article
"From Combination Products to Brand Alliances: How Conceptual Combination Influences Consumers' Preferences".
- Published in:
- 2007
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- Publication type:
- Abstract
"Is This Product Really New?" A Study on the Effect of Category Information and Certainty on Newness Evaluations for New-to-Market Products.
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 323
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- Publication type:
- Article
Advances in the Study of Creative Cognition in Consumer Behavior.
- Published in:
- Advances in Consumer Research, 2004, v. 31, n. 1, p. 403
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- Publication type:
- Article
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty, and Newness Perceptions.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 192, doi. 10.1111/j.1540-5885.2012.00995.x
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- Publication type:
- Article
Inviting the Amateurs into the Studio: Understanding How Consumer Engagement in Product Design Creates Value.
- Published in:
- Journal of Product Innovation Management, 2011, v. 28, n. 3, p. 409, doi. 10.1111/j.1540-5885.2011.00813.x
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- Publication type:
- Article
Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 1, p. 1, doi. 10.1177/00222429231213154
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- Publication type:
- Article
From Vision to Reality: Lessons in Creating a Marketplace of Ideas.
- Published in:
- 2022
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- Publication type:
- Editorial
The Rise of New Technologies in Marketing: A Framework and Outlook.
- Published in:
- Journal of Marketing, 2022, v. 86, n. 1, p. 1, doi. 10.1177/00222429211061636
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- Publication type:
- Article
Reality Check: Infusing Ecological Value into Academic Marketing Research.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 2, p. 1, doi. 10.1177/0022242921992383
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- Publication type:
- Article
Challenging the Boundaries of Marketing.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 5, p. 1, doi. 10.1177/0022242919867086
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- Publication type:
- Article
JM as a Marketplace of Ideas.
- Published in:
- 2019
- By:
- Publication type:
- Editorial