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Theoretical modeling in marketing.
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- Journal of Marketing, 1993, v. 57, n. 2, p. 92, doi. 10.1177/002224299305700207
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- Article
Marketing and politics: Models, behavior, and policy implications.
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- Marketing Letters, 2012, v. 23, n. 2, p. 391, doi. 10.1007/s11002-012-9185-2
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- Article
Marketing modeling reality and the realities of marketing modeling.
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- Marketing Letters, 2010, v. 21, n. 3, p. 317, doi. 10.1007/s11002-010-9110-5
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- Article
Incorporating Behavioral Anomalies in Strategic Models.
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- Marketing Letters, 2005, v. 16, n. 3/4, p. 361, doi. 10.1007/s11002-005-5898-9
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- Article
Advertising Spending and Perceived Quality .
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- Marketing Letters, 2000, v. 11, n. 3, p. 221, doi. 10.1023/A:1008135126025
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- Article
Targeting Advertising Spending and Price on the Hotelling Line.
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- Marketing Science, 2023, v. 42, n. 6, p. 1057, doi. 10.1287/mksc.2022.1422
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- Article
Advertising Strategy in the Presence of Reviews: An Empirical Analysis.
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- Marketing Science, 2019, v. 38, n. 5, p. 793, doi. 10.1287/mksc.2019.1180
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- Article
Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop.
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- Marketing Science, 2018, v. 37, n. 1, p. 138, doi. 10.1287/mksc.2017.1063
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- Article
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management.
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- Marketing Science, 2017, v. 36, n. 4, p. 471, doi. 10.1287/mksc.2016.1020
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- Publication type:
- Article
On Brand Extension as a Signal of Product Quality: Reply to Keller and Wernerfelt.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 776
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- Publication type:
- Article
Can Brand Extension Signal Product Quality?
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 756, doi. 10.1287/mksc.1120.0723
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- Article
Measuring Brand Value in an Equilibrium Framework.
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- Marketing Science, 2009, v. 28, n. 1, p. 69, doi. 10.1287/mksc.1080.0376
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- Article
Coupons Versus Rebates.
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- Marketing Science, 2007, v. 26, n. 1, p. 67, doi. 10.1287/mksc.1050.0129
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- Publication type:
- Article
A General Theory of Pass-Through in Channels with Category Management and Retail Competition.
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- Marketing Science, 2005, v. 24, n. 1, p. 110, doi. 10.1287/mksc.1030.0053
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- Article
SIGNALING QUALITY WITH A MONEY-BACK GUARANTEE: THE ROLE OF TRANSACTION COSTS.
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- Marketing Science, 1995, v. 14, n. 4, p. 442, doi. 10.1287/mksc.14.4.442
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- Article
STRATEGIC DECENTRALIZATION IN CHANNELS.
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- Marketing Science, 1988, v. 7, n. 4, p. 335, doi. 10.1287/mksc.7.4.335
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- Article
PRODUCT AND PRICE COMPETITION IN A DUOPOLY.
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- Marketing Science, 1988, v. 7, n. 2, p. 141, doi. 10.1287/mksc.7.2.141
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- Article
MANAGING CHANNEL PROFITS: COMMENT.
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- Marketing Science, 1987, v. 6, n. 4, p. 375, doi. 10.1287/mksc.6.4.375
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- Article
MARKET SEGMENTATION, SELF-SELECTION, AND PRODUCT LINE DESIGN.
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- Marketing Science, 1984, v. 2, n. 4, p. 288
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- Article
Price Matching by Vertically Differentiated Retailers: Theory and Evidence.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 2, p. 156, doi. 10.1509/jmkr.43.2.156
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- Publication type:
- Article
Using Game Theory to Model Competition.
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- Journal of Marketing Research (JMR), 1985, v. 22, n. 3, p. 262, doi. 10.2307/3151424
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- Article
Consumer Information Search Revisited: Theory and Empirical Analysis.
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- Journal of Consumer Research, 1997, v. 23, n. 4, p. 263, doi. 10.1086/209482
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- Article
Price-matching guarantees.
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- RAND Journal of Economics (Wiley-Blackwell), 2006, v. 37, n. 2, p. 449, doi. 10.1111/j.1756-2171.2006.tb00025.x
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- Article
Managing a Distribution Channel Under Asymmetric Information with Performance Requirements.
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- Management Science, 1997, v. 43, n. 12, p. 1628, doi. 10.1287/mnsc.43.12.1628
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- Publication type:
- Article
MARKET SEGMENTATION, CANNIBALIZATION, AND THE TIMING OF PRODUCT INTRODUCTIONS.
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- Management Science, 1992, v. 38, n. 3, p. 345, doi. 10.1287/mnsc.38.3.345
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- Publication type:
- Article
Advertising Spending and Quality for Services: The Role of Capacity.
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- Quantitative Marketing & Economics, 2003, v. 1, n. 3, p. 337, doi. 10.1023/B:QMEC.0000003333.38298.ed
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- Publication type:
- Article
Advertiser Prominence Effects in Search Advertising.
- Published in:
- Management Science, 2018, v. 64, n. 3, p. 1365, doi. 10.1287/mnsc.2016.2677
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- Article
Research Note--Price Discrimination After the Purchase: Rebates as State-Dependent Discounts.
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- Management Science, 2005, v. 51, n. 7, p. 1131, doi. 10.1287/mnsc.1050.0391
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- Article