Works matching AU Moore, Melissa Lunt

Believe It or Not: Persuasion, Manipulation and Credibility of Guilt Appeals.

Published in:

Advances in Consumer Research, 1999, v. 26, n. 1, p. 288

By:

• Coulter, Robin Higie;
• Cotte, June;
• Moore, Melissa Lunt

Publication type:

Article