Found: 14
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Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction.
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- Journal of Marketing, 2010, v. 74, n. 1, p. 108, doi. 10.1509/jmkg.74.1.108
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- Article
The Impact of Consumers' Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area.
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- Sustainability (2071-1050), 2018, v. 10, n. 10, p. 3409, doi. 10.3390/su10103409
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- Article
The Influence of Global Brand Distribution on Brand Popularity on Social Media.
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- Journal of International Marketing, 2019, v. 27, n. 4, p. 22, doi. 10.1177/1069031X19863307
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- Article
Cultural and Economic Impacts on Global Cultural Products: Evidence from U.S. Movies.
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- Journal of International Marketing, 2016, v. 24, n. 3, p. 78, doi. 10.1509/jim.15.0080
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- Article
Local consumers' reception of imported and domestic movies in the Korean movie market.
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- Journal of Cultural Economics, 2015, v. 39, n. 1, p. 99, doi. 10.1007/s10824-013-9214-x
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- Article
Finding Donors by Relationship Fundraising.
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- Journal of Interactive Marketing, 2013, v. 27, n. 2, p. 112, doi. 10.1016/j.intmar.2012.10.002
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- Article
An Empirical Investigation of Dual Network Effects in Innovation Project Development.
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- Journal of Interactive Marketing, 2011, v. 25, n. 4, p. 215, doi. 10.1016/j.intmar.2011.03.001
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- Article
Estimating Promotion Response When Competitive Promotions Are Unobservable.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 3, p. 503, doi. 10.1509/jmkr.44.3.503
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- Article
Does Corporate Social Responsibility Always Result in More Ethical Decision-Making? Evidence from Product Recall Remediation.
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- Journal of Business Ethics, 2024, v. 191, n. 3, p. 443, doi. 10.1007/s10551-023-05467-0
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- Article
How to calculate, use, and report variance explained effect size indices and not die trying.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 1, p. 45, doi. 10.1002/jcpy.1292
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- Article
Weather sensitivity analysis on grocery shopping.
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- International Journal of Market Research, 2018, v. 60, n. 4, p. 380, doi. 10.1177/1470785317751614
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- Article
The impact of individual differences in weather sensitivity on weather-related purchase intentions.
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- International Journal of Market Research, 2018, v. 60, n. 1, p. 104, doi. 10.1177/1470785317744855
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- Article
Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach.
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- Management Science, 2008, v. 54, n. 1, p. 71, doi. 10.1287/mnsc.1070.0760
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- Article
When marketing strategy meets culture: the role of culture in product evaluations.
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- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 384, doi. 10.1007/s11747-017-0525-x
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- Article