The Influence of Price Differences and Brand Familiarity on Brand Preferences .
- Published in:
- Journal of Consumer Research, 1976, v. 3, n. 1, p. 42, doi. 10.1086/208649
- By:
- Publication type:
- Article
Works matching AU Monroe, Kent B.
Results: 65
1
2
A Path-Analytic Exploration of Retail Patronage Influences.
- Published in:
- Journal of Consumer Research, 1975, v. 2, n. 1, p. 19, doi. 10.1086/208612
- By:
- Publication type:
- Article
3
PRICE COMMUNICATIONS IN ONLINE AND PRINT COUPONS: AN EMPIRICAL INVESTIGATION.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 4, p. 74, doi. 10.1002/dir.20023
- By:
- Publication type:
- Article
4
PRICE PARTITIONING ON THE INTERNET.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 4, p. 63, doi. 10.1002/dir.20017
- By:
- Publication type:
- Article
5
THE INFORMATION CONTENT OF PRICES: A PRELIMINARY MODEL FOR ESTIMATING BUYER RESPONSE.
- Published in:
- Management Science, 1971, v. 17, n. 8, p. B-519, doi. 10.1287/mnsc.17.8.B519
- By:
- Publication type:
- Article
6
The Effect of Computer Anxiety on Price Value Trade-Off in the On-Line Environment.
- Published in:
- Psychology & Marketing, 2003, v. 20, n. 6, p. 515, doi. 10.1002/mar.10085
- By:
- Publication type:
- Article
7
The Effects of Need for Cognition and Trait Anxiety on Price Acceptability.
- Published in:
- Psychology & Marketing, 2001, v. 18, n. 1, p. 21, doi. 10.1002/1520-6793(200101)18:1<21::AID-MAR2>3.0.CO;2-T
- By:
- Publication type:
- Article
8
Meta-analysis: integrating accumulated knowledge.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 9, doi. 10.1007/s11747-017-0570-5
- By:
- Publication type:
- Article
9
The effects of perceived scarcity on consumers' processing of price information.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 89, doi. 10.1007/s11747-006-0008-y
- By:
- Publication type:
- Article
10
Remembering Versus Knowing: Issues in Buyers' Processing of Price Information.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 2, p. 207, doi. 10.1177/0092070399272006
- By:
- Publication type:
- Article
11
A Research Program for Establishing the Validity of the Price-Quality Relationship.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 151, doi. 10.1007/BF02723333
- By:
- Publication type:
- Article
12
Comma N' cents in pricing: The effects of auditory representation encoding on price magnitude perceptions
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 3, p. 395, doi. 10.1016/j.jcps.2011.11.005
- By:
- Publication type:
- Article
13
How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 3, p. 350, doi. 10.2307/3172886
- By:
- Publication type:
- Article
14
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 307, doi. 10.2307/3172866
- By:
- Publication type:
- Article
15
The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality : An Integrative Review.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 3, p. 351, doi. 10.2307/3172907
- By:
- Publication type:
- Article
16
Effectiveness of Multiple Request Strategies: A Synthesis of Research Results.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 2, p. 144, doi. 10.2307/3151661
- By:
- Publication type:
- Article
17
Consumer Perceptions of Comparative Price Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 4, p. 416, doi. 10.1177/002224378101800402
- By:
- Publication type:
- Article
18
Models for Pricing Decisions.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 3, p. 413, doi. 10.2307/3150590
- By:
- Publication type:
- Article
19
Buyers' Subjective Perceptions of Price.
- Published in:
- Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 70, doi. 10.2307/3149411
- By:
- Publication type:
- Article
20
Some Lessons Learned from FTC v. Staples.
- Published in:
- Journal of Public Policy & Marketing, 1999, v. 18, n. 1, p. 22
- By:
- Publication type:
- Article
21
Investigating the Effects of Multiple Country of Origins Label.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
22
Understand the Role of Hybrid-level Country of Origin in Consumers' Product Evaluations.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 1049
- By:
- Publication type:
- Article
23
Dynamic Pricing on the Internet: A Price Framing Approach.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 637
- By:
- Publication type:
- Article
24
ACR FELLOWS ADDRESS ACR and ME.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 13
- By:
- Publication type:
- Article
25
Scarcity's Effects on Evaluation of Prices.
- Published in:
- 2007
- By:
- Publication type:
- Proceeding
26
The Effect of Unintended Information Acquisition.
- Published in:
- 2007
- By:
- Publication type:
- Abstract
27
The Impact of Mathematics Anxiety on the Evaluation of Price and Price Presentation Formats.
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 315
- By:
- Publication type:
- Article
28
New Perspectives on Compulsive Buying: Its Roots, Measurement and Physiology.
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 131
- By:
- Publication type:
- Article
29
The Many Routes to Price Unfairness Perceptions.
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 387
- By:
- Publication type:
- Article
30
The Impact of Computer Anxiety On The Evaluation of Prices On The Internet.
- Published in:
- 2002
- By:
- Publication type:
- Abstract
31
Effect of Consumers' Purchase Plans on the Evaluation of Bundle Offers.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 588
- By:
- Publication type:
- Article
32
The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 225
- By:
- Publication type:
- Article
33
The Effects of Country of Origin, Brand, and Price Information: A Cognitive-Affective Model of Buying Intentions.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 449
- By:
- Publication type:
- Article
34
Perceived Price Fairness: A New Look at an Old Construct.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 75
- By:
- Publication type:
- Article
35
FRAMING EFFECTS ON BUYERS' SUBJECTIVE PRODUCT EVALUATIONS.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 193
- By:
- Publication type:
- Article
36
THE FRAMING OF CONSUMER CHOICES.
- Published in:
- Advances in Consumer Research, 1987, v. 14, n. 1, p. 182
- By:
- Publication type:
- Article
37
RECALL VERSUS RECOGNITION AS A MEASURE OF PRICE AWARENESS.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 594
- By:
- Publication type:
- Article
38
THE EFFECT OF BRAND AND PRICE INFORMATION ON SUBJECTIVE PRODUCT EVALUATIONS.
- Published in:
- Advances in Consumer Research, 1985, v. 12, n. 1, p. 85
- By:
- Publication type:
- Article
39
THEORETICAL AND METHODOLOGICAL DEVELOPMENTS IN PRICING.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 636
- By:
- Publication type:
- Article
40
A PROCEDURE FOR INTEGRATING OUTCOMES ACROSS STUDIES.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 503
- By:
- Publication type:
- Article
41
THE INFLUENCE OF PRICE ON PRODUCT PERCEPTIONS AND PRODUCT CHOICE.
- Published in:
- Advances in Consumer Research, 1982, v. 9, n. 1, p. 206
- By:
- Publication type:
- Article
42
PREFACE.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 1
- By:
- Publication type:
- Article
43
A MULTIVARIATE ANALYSIS OF THE PERCEPTION OF VALUE FROM RETAIL PRICE ADVERTISEMENTS.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 161
- By:
- Publication type:
- Article
44
IDENTIFYING AND ANALYZING CONSUMER SHOPPING STRATEGIES.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 745
- By:
- Publication type:
- Article
45
THE INFLUENCE OF ADAPTATION LEVELS ON SUBJECTIVE PRICE PERCEPTIONS.
- Published in:
- Advances in Consumer Research, 1974, v. 1, n. 1, p. 359
- By:
- Publication type:
- Article
46
The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 1, doi. 10.1509/jmkg.68.4.1.42733
- By:
- Publication type:
- Article
47
The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions.
- Published in:
- Journal of Marketing, 1998, v. 62, n. 2, p. 46, doi. 10.1177/002224299806200204
- By:
- Publication type:
- Article
48
PRICING THE PRODUCT LINE DURING PERIODS OF SCARCITY.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 3, p. 49, doi. 10.1177/002224297904300305
- By:
- Publication type:
- Article
49
SYSTEMS ANALYSIS FOR MARKETING PLANNING AND CONTROL.
- Published in:
- 1973
- By:
- Publication type:
- Book Review
50
What Are the Benefits of Unit Pricing?
- Published in:
- Journal of Marketing, 1972, v. 36, n. 3, p. 16, doi. 10.2307/1251035
- By:
- Publication type:
- Article