Found: 7
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Celebrity co‐creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 4, p. 802, doi. 10.1002/mar.21952
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- Article
Marketing Schools of Thought and Their Present Day Relevance.
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- FIIB Business Review, 2023, v. 12, n. 4, p. 351, doi. 10.1177/23197145211045773
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- Article
Implicit and explicit mixture of experts models for software defect prediction.
- Published in:
- Software Quality Journal, 2023, v. 31, n. 4, p. 1331, doi. 10.1007/s11219-023-09640-6
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- Article
Response to social media influencers: Consumer dispositions as drivers.
- Published in:
- International Journal of Consumer Studies, 2023, v. 47, n. 5, p. 1979, doi. 10.1111/ijcs.12976
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- Article
The Linkage Between Financial Crisis and Corporate Governance: A Literature Review.
- Published in:
- IUP Journal of Corporate Governance, 2011, v. 10, n. 3, p. 71
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- Article
Validity of Jennifer Aaker's Brand Personality Scale in India.
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- Romanian Journal of Marketing, 2011, v. 6, n. 2, p. 17
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- Publication type:
- Article
Destination Branding: A Case Study of Hong Kong.
- Published in:
- IUP Journal of Brand Management, 2010, p. 49
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- Publication type:
- Article