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What brand extensions need to fully benefit from their parental heritage.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 948, doi. 10.1007/s11747-018-0586-5
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- Publication type:
- Article
Retailers' Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 4, p. 33, doi. 10.1509/jm.10.0534
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- Publication type:
- Article
Consumer Response to Retailers' Use of Partially Comparative Pricing.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 3, p. 37, doi. 10.1509/jmkg.68.3.37.34769
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- Publication type:
- Article
Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2002, v. 12, n. 4, p. 283, doi. 10.1016/S1057-7408(16)30080-8
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- Publication type:
- Article
The Facilitating Influence of Consumer Knowledge on the Effectiveness of Daily Value Reference Information.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 3, p. 425
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- Publication type:
- Article
The Influence of Positive Mood on Brand Extension Evaluations.
- Published in:
- Journal of Consumer Research, 2000, v. 26, n. 4, p. 386, doi. 10.1086/209570
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- Publication type:
- Article
How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy x Copy Interactions for Partial Comparative Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 1, p. 58, doi. 10.2307/3151915
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- Publication type:
- Article
Attitude Formation and Change Processes: Simplicity or Multiplicity?
- Published in:
- 1998
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- Publication type:
- Proceeding
Another Look at the Impact of Reference Information on Consumer Impressions of Nutrition Information.
- Published in:
- Journal of Public Policy & Marketing, 1996, v. 15, n. 1, p. 55
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- Publication type:
- Article
A Re-Examination of the Relative Persuasiveness of Comparative and Noncomparative Advertising.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 299
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- Publication type:
- Article
When Persuasion Goes Undetected: The Case of Comparative Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1993, v. 30, n. 3, p. 315, doi. 10.2307/3172884
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- Publication type:
- Article
Peripheral Persuasion and Brand Choice.
- Published in:
- Journal of Consumer Research, 1992, v. 19, n. 2, p. 226, doi. 10.1086/209298
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- Publication type:
- Article
Picture-based Persuasion Processes and the Moderating Role of Involvement.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 1, p. 92, doi. 10.1086/209244
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- Publication type:
- Article
Investigating the Recall Inhibition Effect: A Test of Practical Considerations.
- Published in:
- Marketing Letters, 1991, v. 2, n. 1, p. 27, doi. 10.1007/BF00435193
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- Publication type:
- Article
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 290, doi. 10.2307/3172587
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- Publication type:
- Article
Brand Cognitions as Determinants of Brand Attitudes: The Influence of Measurement and Processing Involvement.
- Published in:
- Advances in Consumer Research, 1990, v. 17, n. 1, p. 128
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- Publication type:
- Article
Inhibiting Brand Name Recall: A Test of The Salience Hypothesis.
- Published in:
- Advances in Consumer Research, 1989, v. 16, n. 1, p. 264
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- Publication type:
- Article
Some Central and Peripheral Thoughts on the Route to Persuasion.
- Published in:
- Advances in Consumer Research, 1988, v. 15, n. 1, p. 204
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- Publication type:
- Article
REPRESENTING ATTITUDE STRUCTURE: ISSUES AND EVIDENCE.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 72
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- Publication type:
- Article
IF IT ISN'T A DUCK THEN WHY DID IT QUACK? COMPETING EXPLANATIONS FOR AN OBSERVED EFFECT OF ILLUSTRATIONS IN AN ADVERTISEMENT.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 153
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- Publication type:
- Article
SOME CAN, SOME CAN'T, AND SOME DON'T KNOW HOW THEY DID IT: A DIRECT TEST OF THE UTILITY MAXIMIZATION HYPOTHESIS.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 257
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- Publication type:
- Article
CAUSAL RELATIONSHIPS IN THE FISHBEIN BEHAVIORAL INTENTION MODEL.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 137
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- Publication type:
- Article
Modeling Personal and Normative Influences on Behavior.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 2, p. 169, doi. 10.1086/208957
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- Publication type:
- Article
A Further Assessment of Measurement Influences on the Intention-Behavior Relationship.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 2, p. 206, doi. 10.2307/3151687
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- Publication type:
- Article
The Misuse of Repeated Measures Analysis in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1983, v. 20, n. 1, p. 45, doi. 10.2307/3151411
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- Publication type:
- Article
PREDICTING BEHAVIOR WITH INTENTIONS: A COMPARISON OF CONDITIONAL VERSUS DIRECT MEASURES.
- Published in:
- Advances in Consumer Research, 1982, v. 9, n. 1, p. 461
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- Publication type:
- Article
EXAMINING THE DIAGNOSTIC UTILITY OF THE FISHBEIN BEHAVIORAL INTENTIONS MODEL.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 42
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- Publication type:
- Article
INFORMATION INTEGRATION: AN INFORMATION PROCESSING PERSPECTIVE.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 161
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- Publication type:
- Article
Isolating Attitudinal and Normative Influences in Behavioral Intentions Models.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 1, p. 102, doi. 10.2307/3150881
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- Publication type:
- Article
A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model.
- Published in:
- Journal of Consumer Research, 1978, v. 4, n. 4, p. 261, doi. 10.1086/208705
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- Publication type:
- Article