Works by Ming-Fen Yang

THE STUDY OF THE RELATIONSHIPS AMONG EXPERIENTIAL MARKETING, SERVICE QUALITY, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY.

Published in:

International Journal of Organizational Innovation, 2010, v. 3, n. 2, p. 352

By:

• Ming-Shing Lee;
• Huey-Der Hsiao;
• Ming-Fen Yang

Publication type:

Article