Found: 4
Select item for more details and to access through your institution.
How Does the Adoption of Ad Blockers Affect News Consumption?
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 1002, doi. 10.1177/00222437221076160
- By:
- Publication type:
- Article
How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 172, doi. 10.1509/jmkr.48.1.172
- By:
- Publication type:
- Article
You Might not Get what You Ask for: Evidence for and Impact of Non-WTP Reporting in Willingness-to-Pay Surveys.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products? How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 5, p. 1042, doi. 10.1111/jpim.12040
- By:
- Publication type:
- Article