Found: 7
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The differential impact of uncertainty on the evaluation of material and experiential purchases.
- Published in:
- Marketing Letters, 2024, v. 35, n. 2, p. 187, doi. 10.1007/s11002-023-09686-3
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- Article
A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries.
- Published in:
- Marketing Science, 2024, v. 43, n. 3, p. 542, doi. 10.1287/mksc.2021.0136
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- Article
Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers' preferences for premium products.
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 6, p. 1043, doi. 10.1007/s11747-021-00791-1
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- Article
Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers.
- Published in:
- Journal of Marketing, 2019, v. 83, n. 1, p. 151, doi. 10.1177/0022242918809380
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- Article
Ceding and Succeeding: How the Altruistic Can Benefit from the Selfish in Joint Decisions.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2019, v. 29, n. 4, p. 652, doi. 10.1002/jcpy.1108
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- Article
Product Line Extension in Consumer Software Markets in the Presence of Free Alternatives.
- Published in:
- Information Systems Research, 2016, v. 27, n. 2, p. 282, doi. 10.1287/isre.2016.0621
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- Article
Pink tasks: Feminists and their preferences for premium beauty products.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 8, p. 1658, doi. 10.1002/mar.21826
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- Article