Found: 27
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Choice in Interactive Environments.
- Published in:
- Marketing Letters, 2005, v. 16, n. 3/4, p. 309, doi. 10.1007/s11002-005-5894-0
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- Publication type:
- Article
Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing.
- Published in:
- Marketing Science, 2014, v. 33, n. 2, p. 222, doi. 10.1287/mksc.2013.0835
- By:
- Publication type:
- Article
Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 4, p. 530, doi. 10.1509/jmr.13.0606
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- Publication type:
- Article
The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 206, doi. 10.1509/jmr.08.0060
- By:
- Publication type:
- Article
Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 6, p. 654, doi. 10.1509/jmkr.45.6.654
- By:
- Publication type:
- Article
Increasing the Power of Your Study by Increasing the Effect Size.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 1157, doi. 10.1093/jcr/ucx110
- By:
- Publication type:
- Article
Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences.
- Published in:
- Journal of Consumer Research, 2015, v. 42, n. 1, p. 59, doi. 10.1093/jcr/ucv007
- By:
- Publication type:
- Article
Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events.
- Published in:
- Journal of Consumer Research, 2014, v. 41, n. 3, p. 794, doi. 10.1086/677563
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- Publication type:
- Article
Enhancing the Television-Viewing Experience through Commercial Interruptions.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 2, p. 160, doi. 10.1086/597030
- By:
- Publication type:
- Article
Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present.
- Published in:
- Journal of Consumer Research, 2007, v. 34, n. 2, p. 200, doi. 10.1086/519148
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- Publication type:
- Article
When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 346, doi. 10.1086/422113
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- Publication type:
- Article
Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information.
- Published in:
- Journal of Consumer Research, 2002, v. 28, n. 4, p. 618, doi. 10.1086/338205
- By:
- Publication type:
- Article
Avoiding Future Regret in Purchase-Timing Decisions.
- Published in:
- Journal of Consumer Research, 2001, v. 27, n. 4, p. 447, doi. 10.1086/319620
- By:
- Publication type:
- Article
A Token As A Ticket To Smarter Financial Decision-Making.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 490
- By:
- Publication type:
- Article
Parts in the Whole: Compensation versus Spillover Effects in Judgments of Bundled Products.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 629
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- Publication type:
- Article
The Downside of Product Bundle Customization.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 627
- By:
- Publication type:
- Article
Feeling Guilty About Money: How Consumers Prioritize Cleansing Tainted Money Over Redeeming Themselves From Moral Failures.
- Published in:
- 2013
- By:
- Publication type:
- Abstract
Psychological Distance in Hedonic Prediction and Consumption: The Surprising Impact of Distant Events.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
"Beyond Survival of the Fittest: The Influence of Mindsets on Consumers' Response to Brand Extensions".
- Published in:
- 2007
- By:
- Publication type:
- Abstract
Challenges and Extensions to Standard Beliefs in Branding Research.
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 575
- By:
- Publication type:
- Article
"Why We Don't Learn to Accurately Forecast Our Feelings: How the Misremembering of Our Predictions Blinds Us to Our Past Forecasting Errors".
- Published in:
- 2007
- By:
- Publication type:
- Abstract
"Contrasting Against the Future: The Unexpected Effects of Expectation".
- Published in:
- 2007
- By:
- Publication type:
- Abstract
"Setting the Stage or Making the Final Cut: The Timing of Control in the Choice Process".
- Published in:
- 2007
- By:
- Publication type:
- Proceeding
When Increasing Control Decreases Consumers' Well-Being: The Negative Psychological Consequences of Choosing.
- Published in:
- 2006
- By:
- Publication type:
- Abstract
Simple Payments and Complex Rewards: Consumers' Preference for Complexity in Payment versus Reward Schedules.
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 179
- By:
- Publication type:
- Article
Open risk assessment: methods and expertise.
- Published in:
- EFSA Journal, 2016, v. 14, p. n/a, doi. 10.2903/j.efsa.2016.s0505
- By:
- Publication type:
- Article
Information Disclosure in the Era of Voice Technology.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 4, p. 491, doi. 10.1177/00222429221138286
- By:
- Publication type:
- Article