Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services.
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- Psychology & Marketing, 2020, v. 37, n. 5, p. 705, doi. 10.1002/mar.21335
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Works matching AU Merfeld, Katrin
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Industrial product development with lead users as a source of Schumpeterian opportunity.
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- Journal of Product Innovation Management, 2024, v. 41, n. 6, p. 1165, doi. 10.1111/jpim.12739
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