Found: 16
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« Si j'aurai su, j'aurai pas venu » : éclairage stratégique sur le lancement simultané des deux Guerre des Boutons.
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- Décisions Marketing, 2014, n. 73, p. 123, doi. 10.7193/dm.073.123.128
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- Article
WEB 2.0 ET MUSÉES.
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- Décisions Marketing, 2012, n. 65, p. 77, doi. 10.7193/DM.065.77.82
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- Article
COMMENT GÉRER DES EXPÉRIENCES TOURISTIQUES EXTRAORDINAIRES ? Analyse et recommandations à partir d'une immersion dans les parcs à thème.
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- Décisions Marketing, 2011, n. 64, p. 11
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- Article
MUSÉO-PARCS ET RÉENCHANTEMENT DE L'EXPÉRIENCE MUSÉALE Le cas de la Cité des Arts et des Sciences de Valencia.
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- Décisions Marketing, 2010, n. 60, p. 21, doi. 10.7193/dm.060.21.31
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- Article
LA COMMUNICATION 2.0 : un dialogue sous conditions.
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- Décisions Marketing, 2009, n. 54, p. 71
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- Article
LES STRATÉGIES D'INTERNATIONALISATION DES MUSÉES: le cas du Guggenheim.
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- Décisions Marketing, 2008, n. 51, p. 69, doi. 10.7193/dm.051.69.72
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- Article
An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains.
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- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 321, doi. 10.1177/14707853231219422
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- Article
Customer Perceived Value: A Comprehensive Meta-analysis.
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- Journal of Service Research, 2024, v. 27, n. 4, p. 501, doi. 10.1177/10946705231222295
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- Article
Quelles stratégies pour les musées sur Internet ? Entre « click and mortar » et « mortar and click ».
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- Revue Management et Avenir, 2011, n. 44, p. 147, doi. 10.3917/mav.044.0147
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- Article
Quand les institutions culturelles s'ouvrent au marketing sensoriel... et s'en défendent : enjeux et paradoxes.
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- Revue Management et Avenir, 2009, n. 22, p. 92, doi. 10.3917/mav.022.0092
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- Article
La participation du client dans un contexte de self-service technologies.
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- Revue Française de Gestion, 2014, v. 40, n. 241, p. 13, doi. 10.3166/RFG.241.13-30
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- Article
Exploring Citizens' Zero-Waste Journeys Through Practice Theory: Empirical Investigation and Public Policy Implications.
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- Journal of Public Policy & Marketing, 2024, v. 43, n. 2, p. 112, doi. 10.1177/07439156231200803
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- Article
Web 2.0: Is the Museum-Visitor Relationship Being Redefined?
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- International Journal of Arts Management, 2015, v. 18, n. 1, p. 43
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- Article
Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market.
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- Marketing Letters, 2022, v. 33, n. 3, p. 523, doi. 10.1007/s11002-022-09619-6
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- Article
Perceived value in B2B and B2C: A comparative approach and cross-fertilization.
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- Marketing Theory, 2015, v. 15, n. 2, p. 201, doi. 10.1177/1470593114552581
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- Article
LA MÉTHODE DE L'ESSAI PHOTOGRAPHIQUE COLLECTIF : MISE EN œUVRE SUR LE SITE DE BIBRACTE.
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- Revue Française du Marketing, 2012, n. 236, p. 21
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- Article