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The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 5, p. 932, doi. 10.1177/00222437221135188
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- Article
Consumer Interactions with Voice Technology.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 1011
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- Article
New Wine in Old Glasses: Influencing Judgments Through Sound, Sight, and Semantics.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 201
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- Article
The Voice From Afar: Reverberation in Spoken Advertising Messages "Influences Consumer Information Processing.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 748
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- Article
Information Disclosure in the Era of Voice Technology.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 4, p. 491, doi. 10.1177/00222429221138286
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- Article