Found: 30
Select item for more details and to access through your institution.
MARKETING ABSTRACTS.
- Published in:
- 1977
- By:
- Publication type:
- Abstract
MARKETING ABSTRACTS.
- Published in:
- 1977
- By:
- Publication type:
- Abstract
MARKETING ABSTRACTS.
- Published in:
- 1974
- By:
- Publication type:
- Abstract
MARKETING ABSTRACTS.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 1, p. 82, doi. 10.1177/002224297403800113
- By:
- Publication type:
- Article
MARKETING ABSTRACTS.
- Published in:
- 1973
- By:
- Publication type:
- Abstract
MARKETING ABSTRACTS.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 3, p. 86, doi. 10.1177/002224297303700314
- By:
- Publication type:
- Article
17. Research and Forecasting.
- Published in:
- 1971
- By:
- Publication type:
- Abstract
5. Consumer Behavior.
- Published in:
- 1971
- By:
- Publication type:
- Abstract
4. Communication and Public Relations.
- Published in:
- 1971
- By:
- Publication type:
- Abstract
13. Packaging.
- Published in:
- 1970
- By:
- Publication type:
- Abstract
1. Advertising and Promotion.
- Published in:
- 1970
- By:
- Publication type:
- Abstract
THE PSYCHOLOGY OF CONSUMER BEHAVIOR.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
13. Packaging.
- Published in:
- 1969
- By:
- Publication type:
- Abstract
14. Planning and Strategy.
- Published in:
- 1969
- By:
- Publication type:
- Abstract
17. Research and Forecasting.
- Published in:
- 1968
- By:
- Publication type:
- Abstract
13. Packaging.
- Published in:
- 1968
- By:
- Publication type:
- Abstract
7. Governmental and Regulatory Aspects.
- Published in:
- 1968
- By:
- Publication type:
- Abstract
1. Advertising and Promotion.
- Published in:
- 1968
- By:
- Publication type:
- Abstract
9. Industrial Marketing.
- Published in:
- 1968
- By:
- Publication type:
- Abstract
18. Retailing.
- Published in:
- 1968
- By:
- Publication type:
- Abstract
An Analysis of Need-Appeals in Television Advertising.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 2, p. 176, doi. 10.1007/BF02729495
- By:
- Publication type:
- Article
Children as Consumers: A Review.
- Published in:
- Journal of the Academy of Marketing Science, 1979, v. 7, n. 4, p. 346, doi. 10.1007/BF02729684
- By:
- Publication type:
- Article
An Empirical Analysis of the Relationships Among Marketing Journals, Professors and Administrators.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 4, p. 349, doi. 10.1007/BF02722065
- By:
- Publication type:
- Article
Rural Chinese children as consumers: consumption experience and information sourcing.
- Published in:
- Journal of Consumer Behaviour, 2006, v. 5, n. 3, p. 182, doi. 10.1002/cb.170
- By:
- Publication type:
- Article
The Effect of Product Design Activities on Commercial Success Levels of New Industrial Products.
- Published in:
- Journal of Product Innovation Management, 1989, v. 6, n. 1, p. 43, doi. 10.1016/0737-6782(89)90013-1
- By:
- Publication type:
- Article
Marketing/R&D Interaction in New Product Development: Implications for New Product Success Rates.
- Published in:
- Journal of Product Innovation Management, 1990, v. 7, n. 2, p. 142, doi. 10.1016/0737-6782(90)90056-K
- By:
- Publication type:
- Article
PARENTAL CONCERN ABOUT TELEVISION VIEWING AND CHILDREN'S ADVERTISING IN CHINA.
- Published in:
- International Journal of Public Opinion Research, 2003, v. 15, n. 2, p. 151, doi. 10.1093/ijpor/15.2.151
- By:
- Publication type:
- Article
Consumers' Nutritional Ratings of Fast-Food Meals.
- Published in:
- Journal of Consumer Affairs, 1980, v. 14, n. 1, p. 165, doi. 10.1111/j.1745-6606.1980.tb00660.x
- By:
- Publication type:
- Article
Graphology: A New Marketing Research Technique.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 4, p. 363, doi. 10.2307/3149874
- By:
- Publication type:
- Article
Sales Planning and Control Using Absorbing Markov Chains.
- Published in:
- Journal of Marketing Research (JMR), 1967, v. 4, n. 1, p. 62, doi. 10.2307/3150166
- By:
- Publication type:
- Article