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The Market for Generic Brand Grocery Products: A Review and Extension.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 1, p. 75, doi. 10.1177/002224298404800108
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- Publication type:
- Article
CONVENIENCE: DEFINITION, STRUCTURE, AND APPLICATION.
- Published in:
- Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 47
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- Publication type:
- Article