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Reference Price Research: Review and Propositions.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 4, p. 84, doi. 10.1509/jmkg.2005.69.4.84
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- Publication type:
- Article
The Pricing of Delivery Services.
- Published in:
- Journal of Regional Science, 2004, v. 44, n. 4, p. 743, doi. 10.1111/j.0022-4146.2004.00356.x
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- Publication type:
- Article
Star power in the eye of the beholder: A study of the influence of stars in the movie industry.
- Published in:
- Marketing Letters, 2014, v. 25, n. 4, p. 385, doi. 10.1007/s11002-013-9258-x
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- Publication type:
- Article
Loyalty Differences in the Use of Internal and External Reference Prices.
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- Marketing Letters, 1995, v. 6, n. 2, p. 111, doi. 10.1007/BF00994927
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- Publication type:
- Article
Effects of Price Uncertainty on Consumer Purchase Budget and Price Thresholds.
- Published in:
- Marketing Letters, 1992, v. 3, n. 4, p. 323, doi. 10.1007/BF00993917
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- Publication type:
- Article
Indirect Network Externality Effects on Product Attributes.
- Published in:
- Marketing Science, 2003, v. 22, n. 2, p. 209, doi. 10.1287/mksc.22.2.209.16037
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- Publication type:
- Article
The Differential Effects of Online Word-of-Mouth and Critics' Reviews on Pre-release Movie Evaluation.
- Published in:
- Journal of Interactive Marketing, 2010, v. 24, n. 3, p. 185, doi. 10.1016/j.intmar.2010.04.001
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- Publication type:
- Article
An Investigation of Reference Price Segments.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 246, doi. 10.1509/jmkr.37.2.246.18727
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- Publication type:
- Article
A Comparative Analysis of Reference Price Models.
- Published in:
- Journal of Consumer Research, 1997, v. 24, n. 2, p. 202, doi. 10.1086/209505
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- Publication type:
- Article
Consumer Evaluations of Multiple versus Single Price Change.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 3, p. 441, doi. 10.1086/209360
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- Publication type:
- Article
Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions.
- Published in:
- Journal of Consumer Research, 1992, v. 19, n. 3, p. 387, doi. 10.1086/209309
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- Publication type:
- Article
Factors Affecting Delegation of Choice Decisions.
- Published in:
- 1999
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- Publication type:
- Abstract
Effects of Prior Belief on Feature-Based Price Estimates.
- Published in:
- Advances in Consumer Research, 1993, v. 20, n. 1, p. 586
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- Publication type:
- Article
Decision delegation: A conceptualization and empirical investigation.
- Published in:
- Psychology & Marketing, 2008, v. 25, n. 1, p. 71, doi. 10.1002/mar.20201
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- Publication type:
- Article
Product Concept Demonstrations in Trade Shows and Firm Value.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 4, p. 90, doi. 10.1509/jm.14.0160
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- Publication type:
- Article
Counterfactual Decomposition of Movie Star Effects with Star Selection.
- Published in:
- Management Science, 2015, v. 61, n. 7, p. 1704, doi. 10.1287/mnsc.2014.1923
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- Publication type:
- Article