Found: 15
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Consumer Research Standards & Public Policy Formulation: The Case Of Mickey Mouse & Old Joe.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 380
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- Article
PROCESSING ADVERTISING INFORMATION.
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- Advances in Consumer Research, 1984, v. 11, n. 1, p. 24
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- Article
THE ATTITUDINAL IMPLICATIONS OF A NEW BRAND'S NAME.
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- Advances in Consumer Research, 1982, v. 9, n. 1, p. 467
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- Article
TEMPORAL INCONGRUENCY IN CONSUMER BEHAVIOR.
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- Advances in Consumer Research, 1981, v. 8, n. 1, p. 182
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- Article
A TRANSGENERATIONAL COMPARISON--THE ELDERLY FASHION CONSUMER.
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- Advances in Consumer Research, 1976, v. 3, n. 1, p. 453
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- Article
THE ELDERLY CONSUMER: ONE SEGMENT OR MANY?
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- Advances in Consumer Research, 1976, v. 3, n. 1, p. 463
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- Article
Profit Oriented and Decision Time Market Segmentation.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 2, p. 134, doi. 10.1007/BF02722007
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- Article
Profit Oriented and Decision Time Market Segmentation.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 134, doi. 10.1007/BF02722007
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- Article
The Theory of Double Jeopardy.
- Published in:
- Journal of the Academy of Marketing Science, 1973, v. 1, n. 2, p. 148, doi. 10.1007/BF02722018
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- Article
From the Editors.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 1, doi. 10.1080/10641734.2010.10505280
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- Article
From the Editors.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 1, p. 1, doi. 10.1080/10641734.2009.10505252
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- Article
From the Editors.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2005, v. 27, n. 1, p. 1, doi. 10.1080/10641734.2005.10505169
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- Article
"Don't Know" Item Nonresponse in a Telephone Survey: Effects of Question Form and Respondent Characteristics.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 418, doi. 10.2307/3151390
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- Article
On Using Voice Analysis in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 3, p. 350, doi. 10.2307/3150975
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- Article
Profit-Orientated Data Analysis for Market Segmentation: An Alternative to AID.
- Published in:
- Journal of Marketing Research (JMR), 1974, v. 11, n. 3, p. 237, doi. 10.1177/002224377401100301
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- Article