Found: 4
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Importance-Performance Analysis.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 77, doi. 10.2307/1250495
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- Publication type:
- Article
Four Subtle Sins in Marketing Research.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 8, doi. 10.2307/1250797
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- Publication type:
- Article
Word-of-Mouth Communication in the Industrial Adoption Process.
- Published in:
- Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 173, doi. 10.2307/3149757
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- Publication type:
- Article
The Perceived Effects of Piggyback Television Commercials.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 365, doi. 10.2307/3149852
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- Publication type:
- Article