THE ROLE OF GENDER, AGE, AND EDUCATIONAL GROUPS IN UTILITARIAN MOTIVATION FOR SHARIA PRODUCTS.
- Published in:
- Indonesian Journal of Business & Entrepreunership, 2023, v. 9, n. 1, p. 104, doi. 10.17358/IJBE.9.1.104
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- Publication type:
- Article
Works matching AU Marsasi, Endy Gunanto
Results: 9
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COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers.
- Published in:
- Global Business Review, 2024, v. 25, n. 5, p. 1382, doi. 10.1177/09721509211013512
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- Article
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FOOTWEAR INDUSTRY INVESTIGATION: THE IMPACT OF ATTITUDE AND HABITS ON USE INTENTION IN GENERATION Z BASED ON THEORY OF PLANNED BEHAVIOR.
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- Journal of Applied Management / Jurnal Aplikasi Manajemen, 2024, v. 22, n. 4, p. 1113, doi. 10.21776/ub.jam.2024.022.04.13
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- Article
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HOW UTILITARIAN MOTIVATION AND TRUST CAN INCREASE INTENTION TO USE BASED ON FUNCTIONAL ATTITUDE THEORY.
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- International Journal of Professional Business Review (JPBReview), 2023, v. 8, n. 12, p. 1, doi. 10.26668/businessreview/2023.v8i12.4086
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- Article
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PERCEIVED EASE OF USE, PERCEIVED USEFULNESS AND SATISFACTION TO MAXIMIZE BEHAVIORAL INTENTION WITH THE TECHNOLOGY ACCEPTANCE MODEL IN GENERATION Y AND Z CONSUMERS.
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- Jurnal Pamator: Jurnal Ilmiah Universitas Trunojoyo, 2025, v. 18, n. 1, p. 1, doi. 10.21107/pamator.v18i1.29461
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- Article
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INFLUENCER'S TRUSTWORTHINESS AND ATTITUDE TO INCREASE PURCHASE INTENTION IN GENERATION Z BASED ON THEORY OF PLANNED BEHAVIOR.
- Published in:
- Jurnal Pamator: Jurnal Ilmiah Universitas Trunojoyo, 2024, v. 17, n. 1, p. 1, doi. 10.21107/pamator.v17i1.23984
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- Article
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THE ROLE OF PERCEIVED VALUE AND PERCEIVED TRUST TO OPTIMIZE REPEAT PURCHASE INTENTION BASED ON MEAN-END CHAIN THEORY IN GENERATIONS Y AND Z.
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- Jurnal Pamator: Jurnal Ilmiah Universitas Trunojoyo, 2023, v. 16, n. 4, p. 760, doi. 10.21107/pamator.v16i4.23841
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- Article
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THE INFLUENCE OF INFORMATION QUALITY AND PERCEIVED VALUE ON PURCHASE INTENTION OF GAME SHOP E-COMMERCE IN GENERATION Z BASED ON FRAMING THEORY.
- Published in:
- Jurnal Pamator: Jurnal Ilmiah Universitas Trunojoyo, 2023, v. 16, n. 3, p. 608, doi. 10.21107/pamator.v16i3.21160
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- Publication type:
- Article
9
The Role of Shopping Engagement and Customer Experience on Intention to Buy based on Technology Acceptance Model in Gen Z.
- Published in:
- JDM: Jurnal Dinamika Manajemen, 2024, v. 15, n. 1, p. 175
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- Publication type:
- Article