Cue‐reactivity to brand logos of consumers with a compulsive buying tendency: A consumer neuroscience perspective.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 3, p. 677, doi. 10.1002/mar.21946
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- Publication type:
- Article
Works by Mariani, Marcello M.
Results: 11
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The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2355, doi. 10.1002/mar.21903
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- Publication type:
- Article
3
AI in marketing, consumer research and psychology: A systematic literature review and research agenda.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 4, p. 755, doi. 10.1002/mar.21619
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- Publication type:
- Article
4
Understanding the intention to buy secondhand clothing on sharing economy platforms: The influence of sustainability, distance from the consumption system, and economic motivations.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 5, p. 724, doi. 10.1002/mar.21334
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- Publication type:
- Article
5
Online Review Helpfulness and Firms' Financial Performance: An Empirical Study in a Service Industry.
- Published in:
- International Journal of Electronic Commerce, 2020, v. 24, n. 4, p. 421, doi. 10.1080/10864415.2020.1806464
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- Publication type:
- Article
6
Coopetition as an Emergent Strategy.
- Published in:
- International Studies of Management & Organization, 2007, v. 37, n. 2, p. 97, doi. 10.2753/IMO0020-8825370205
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- Publication type:
- Article
7
This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents' Intention to Share a Place Brand Message Online.
- Published in:
- Journal of Advertising, 2020, v. 49, n. 5, p. 540, doi. 10.1080/00913367.2020.1810594
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- Publication type:
- Article
8
Tackling the “Galácticos” effect: team familiarity and the performance of star-studded projects.
- Published in:
- Industrial & Corporate Change, 2013, v. 22, n. 6, p. 1629, doi. 10.1093/icc/dtt001
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- Publication type:
- Article
9
EXPLORING DECISION MAKING PROCESSES IN BUILDING ITALY-BASED PACKAGE TOURS: INSIGHTS FROM RUSSIAN TRAVEL AGENTS AND TOUR OPERATORS.
- Published in:
- Czech Hospitality & Tourism Papers, 2013, v. 9, n. 18, p. 3
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- Publication type:
- Article
10
Artificial intelligence in service industries: customers' assessment of service production and resilient service operations.
- Published in:
- International Journal of Production Research, 2024, v. 62, n. 15, p. 5400, doi. 10.1080/00207543.2022.2160027
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- Publication type:
- Article
11
Does cultural distance affect online review ratings? Measuring international customers' satisfaction with services leveraging digital platforms and big data.
- Published in:
- Journal of Management & Governance, 2021, v. 25, n. 4, p. 1057, doi. 10.1007/s10997-020-09531-z
- By:
- Publication type:
- Article