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The Impact of Virtual Marketing Strategies on the Price-TOM Relation.
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- Journal of Real Estate Finance & Economics, 2024, v. 68, n. 2, p. 218, doi. 10.1007/s11146-022-09908-x
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- Article
Capability bundling for effective supply chain management: An integrative framework and research agenda.
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- Journal of Business Logistics, 2023, v. 44, n. 2, p. 170, doi. 10.1111/jbl.12329
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- Article
The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling.
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- Journal of Macromarketing, 2024, v. 44, n. 1, p. 116, doi. 10.1177/02761467231172157
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- Article
The Interplay between Advertising and Society: An Historical Analysis.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 4, p. 585, doi. 10.1177/0276146720964324
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- Article
The Five Stages of the Macromarketing Field of Study: From Raison D'etre to Field of Significant Promise.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 10, doi. 10.1177/0276146721990987
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- Article