Works by Manchanda, Puneet

Results: 34

"Meet Me Halfway": The Costs and Benefits of Bargaining.

Published in:

Marketing Science, 2021, v. 40, n. 6, p. 1081, doi. 10.1287/mksc.2021.1296

By:

Zhang, Xu;
Manchanda, Puneet;
Chu, Junhong

Publication type:

Article

Introduction to the Special Issue on Marketing Science and Health.

Published in:

Marketing Science, 2020, v. 39, n. 3, p. 459, doi. 10.1287/mksc.2020.1230

By:

Ailawadi, Kusum;
Chan, Tat;
Manchanda, Puneet;
Sudhir, K.

Publication type:

Article

"Let the Sunshine In": The Impact of Industry Payment Disclosure on Physician Prescription Behavior.

Published in:

Marketing Science, 2020, v. 39, n. 3, p. 516, doi. 10.1287/mksc.2019.1181

By:

Guo, Tong;
Sriram, Srinivasaraghavan;
Manchanda, Puneet

Publication type:

Article

Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms.

Published in:

Marketing Science, 2016, v. 35, n. 6, p. 870, doi. 10.1287/mksc.2016.0976

By:

Chu, Junhong;
Manchanda, Puneet

Publication type:

Article

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community.

Published in:

Marketing Science, 2015, v. 34, n. 3, p. 367, doi. 10.1287/mksc.2014.0890

By:

Manchanda, Puneet;
Packard, Grant;
Pattabhiramaiah, Adithya

Publication type:

Article

When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior.

Published in:

Marketing Science, 2015, v. 34, n. 2, p. 179, doi. 10.1287/mksc.2014.0889

By:

Hee Mok Park;
Manchanda, Puneet

Publication type:

Article

The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service.

Published in:

Marketing Science, 2010, v. 29, n. 4, p. 690, doi. 10.1287/mksc.1090.0550

By:

Nam, Sungjoon;
Manchanda, Puneet;
Chintagunta, Pradeep K.

Publication type:

Article

Heterogeneous Learning and the Targeting of Marketing Communication for New Products.

Published in:

Marketing Science, 2009, v. 28, n. 3, p. 424, doi. 10.1287/mksc.1080.0410

By:

Narayanan, Sridhar;
Manchanda, Puneet

Publication type:

Article

The Role of Targeted Communication and Contagion in Product Adoption.

Published in:

Marketing Science, 2008, v. 27, n. 6, p. 961, doi. 10.1287/mksc.1070.0354

By:

Manchanda, Puneet;
Ying Xie;
Youn, Nara

Publication type:

Article

Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis.

Published in:

Marketing Science, 2005, v. 24, n. 1, p. 81, doi. 10.1287/mksc.1040.0087

By:

Dubé, Jean-Pierre;
Manchanda, Puneet

Publication type:

Article

Measuring Heterogeneous Reservation Prices for Product Bundles.

Published in:

Marketing Science, 2003, v. 22, n. 1, p. 107, doi. 10.1287/mksc.22.1.107.12850

By:

Jedidi, Kamel;
Jagpal, Sharan;
Manchanda, Puneet

Publication type:

Article

The "Shopping Basket": A Model for Multicategory Purchase Incidence Decisions.

Published in:

Marketing Science, 1999, v. 18, n. 2, p. 95, doi. 10.1287/mksc.18.2.95

By:

Manchanda, Puneet;
Ansari, Asim;
Gupta, Sunil

Publication type:

Article

The Effect of Information Disclosure on Industry Payments to Physicians.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 1, p. 115, doi. 10.1177/0022243720972106

By:

Guo, Tong;
Sriram, S.;
Manchanda, Puneet

Publication type:

Article

Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders.

Published in:

Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 883, doi. 10.1509/jmkr.47.5.883

By:

Nair, Harikesh S;
Manchanda, Puneet;
Bhatia, Tulikaa

Publication type:

Article

Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior.

Published in:

Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 207, doi. 10.1509/jmkr.46.2.207

By:

Dong, Xiaojing;
Manchanda, Puneet;
Chintagunta, Pradeep K

Publication type:

Article

The Effect of Banner Advertising on Internet Purchasing.

Published in:

Journal of Marketing Research (JMR), 2006, v. 43, n. 1, p. 98, doi. 10.1509/jmkr.43.1.98

By:

Manchanda, Puneet;
Dubé, Jean-Pierre;
Goh, Khim Yong;
Chintagunta, Pradeep K.

Publication type:

Article

Temporal Differences in the Role of Marketing Communication in New Product Categories.

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 278, doi. 10.1509/jmkr.2005.42.3.278

By:

NARAYANAN, SRIDHAR;
MANCHANDA, PUNEET;
CHINTAGUNTA, PRADEEP K.

Publication type:

Article

Response Modeling with Nonrandom Marketing-Mix Variables.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 467, doi. 10.1509/jmkr.41.4.467.47005

By:

Manchanda, Puneet;
Rossi, Peter E.;
Chintagunta, Pradeep K.

Publication type:

Article

The Dynamic Effect of Innovation on Market Structure.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 166, doi. 10.1509/jmkr.41.2.166.28669

By:

van Heerde, Harald J.;
Mela, Carl F.;
Manchanda, Puneet

Publication type:

Article

The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-In?

Published in:

Journal of Marketing, 2025, v. 89, n. 3, p. 36, doi. 10.1177/00222429241288456

By:

D'Assergio, Caterina;
Manchanda, Puneet;
Montaguti, Elisa;
Valentini, Sara

Publication type:

Article

Paywalls: Monetizing Online Content.

Published in:

Journal of Marketing, 2019, v. 83, n. 2, p. 19, doi. 10.1177/0022242918815163

By:

Pattabhiramaiah, Adithya;
Sriram, S.;
Manchanda, Puneet

Publication type:

Article

Platforms: a multiplicity of research opportunities.

Published in:

Marketing Letters, 2015, v. 26, n. 2, p. 141, doi. 10.1007/s11002-014-9314-1

By:

Sriram, S.;
Manchanda, Puneet;
Bravo, Mercedes;
Chu, Junhong;
Ma, Liye;
Song, Minjae;
Shriver, Scott;
Subramanian, Upender

Publication type:

Article

Modeling social interactions: Identification, empirical methods and policy implications.

Published in:

Marketing Letters, 2008, v. 19, n. 3/4, p. 287, doi. 10.1007/s11002-008-9048-z

By:

Hartmann, Wesley;
Manchanda, Puneet;
Nair, Harikesh;
Bothner, Matthew;
Dodds, Peter;
Godes, David;
Hosanagar, Kartik;
Tucker, Catherine

Publication type:

Article

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry.

Published in:

Marketing Letters, 2005, v. 16, n. 3/4, p. 293, doi. 10.1007/s11002-005-5893-1

By:

Manchanda, Puneet;
Wittink, Dick;
Ching, Andrew;
Cleanthous, Paris;
Ding, Min;
Dong, Xiaojing;
Leeflang, Peter;
Misra, Sanjog;
Mizik, Natalie;
Narayanan, Sridhar;
Steenburgh, Thomas;
Wieringa, Jaap;
Wosinska, Marta;
Xie, Ying

Publication type:

Article

Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis.

Published in:

Marketing Letters, 2004, v. 15, n. 2/3, p. 129, doi. 10.1023/B:MARK.0000047389.93584.09

By:

Manchanda, Puneet;
Chintagijnta, Pradeep K.

Publication type:

Article

Perspectives on Multiple Category Choice.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 297, doi. 10.1023/A:1007960529932

By:

Russell, Gary J.;
Bell, David;
Bodapati, Anand;
Brown, Christina L.;
Joengwen Chiang;
Gaeth, Gary;
Gupta, Sunil;
Manchanda, Puneet

Publication type:

Article

A multivariate Poisson mixture model for marketing applications.

Published in:

Statistica Neerlandica, 2004, v. 58, n. 3, p. 322, doi. 10.1111/j.1467-9574.2004.00125.x

By:

Brijs, Tom;
Karlis, Dimitris;
Swinnen, Gilbert;
Vanhoof, Koen;
Wets, Geert;
Manchanda, Puneet

Publication type:

Article

An empirical analysis of individual level casino gambling behavior.

Published in:

Quantitative Marketing & Economics, 2012, v. 10, n. 1, p. 27, doi. 10.1007/s11129-011-9110-7

By:

Narayanan, Sridhar;
Manchanda, Puneet

Publication type:

Article

A new multivariate count data model to study multi-category physician prescription behavior.

Published in:

Quantitative Marketing & Economics, 2011, v. 9, n. 3, p. 301, doi. 10.1007/s11129-011-9102-7

By:

Dong, Xiaojing;
Chintagunta, Pradeep;
Manchanda, Puneet

Publication type:

Article

An Empirical Model of Advertising Dynamics.

Published in:

Quantitative Marketing & Economics, 2005, v. 3, n. 2, p. 107, doi. 10.1007/s11129-005-0334-2

By:

Dubé, Jean-Pierre;
Hitsch, Günter J.;
Manchanda, Puneet

Publication type:

Article

"Level Up": Leveraging Skill and Engagement to Maximize Player Game-Play in Online Video Games.

Published in:

Information Systems Research, 2019, v. 30, n. 3, p. 927, doi. 10.1287/isre.2019.0839

By:

Huang, Yan;
Jasin, Stefanus;
Manchanda, Puneet

Publication type:

Article

Identification and Estimation of Endogenous Peer Effects Using Partial Network Data from Multiple Reference Groups.

Published in:

Management Science, 2021, v. 67, n. 8, p. 5070, doi. 10.1287/mnsc.2020.3769

By:

Reza, Sadat;
Manchanda, Puneet;
Chong, Juin-Kuan

Publication type:

Article

Service Quality Variability and Termination Behavior.

Published in:

Management Science, 2015, v. 61, n. 11, p. 2739, doi. 10.1287/mnsc.2014.2105

By:

Sriram, S.;
Chintagunta, Pradeep K.;
Manchanda, Puneet

Publication type:

Article

Gamification and Mobile Marketing Effectiveness.

Published in:

Journal of Interactive Marketing, 2016, v. 34, p. 25, doi. 10.1016/j.intmar.2016.03.001

By:

Hofacker, Charles F.;
De Ruyter, Ko;
Lurie, Nicholas H.;
Manchanda, Puneet;
Donaldson, Jeff

Publication type:

Article