The Dark Triad of brand personality: Scale development and validation.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 11, p. 2728, doi. 10.1002/mar.22081
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- Publication type:
- Article
Works by Malär, Lucia
Results: 6
1
2
Sponsorship Disclosure of Influencers – A Curse or a Blessing?
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 1, p. 18, doi. 10.1177/10949968221075686
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- Publication type:
- Article
3
Implementing an intended brand personality: a dyadic perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 728, doi. 10.1007/s11747-011-0251-8
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- Publication type:
- Article
4
Brand authenticity: An integrative framework and measurement scale.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 2, p. 200, doi. 10.1016/j.jcps.2014.11.006
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- Publication type:
- Article
5
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 35, doi. 10.1509/jmkg.75.4.35
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- Publication type:
- Article
6
Family Firm Brands, Perceptions of Doing Good, and Consumer Happiness.
- Published in:
- Entrepreneurship: Theory & Practice, 2019, v. 43, n. 5, p. 921, doi. 10.1177/1042258717754202
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- Publication type:
- Article