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LA RESPONSABILITÉ SOCIALE D'UNE ORGANISATION : INTÉGRATION DES PERSPECTIVES MARKETING ET MANAGÉRIALE.
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- Revue Française du Marketing, 2004, n. 200, p. 51
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- Article
Corporate Social Responsibility and Marketing: An Integrative Framework.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 1, p. 3, doi. 10.1177/0092070303258971
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- Article
Socially Responsible Organizational Buying: How Can Stakeholders Dictate Purchasing Policies?
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- Journal of Macromarketing, 2003, v. 23, n. 2, p. 78, doi. 10.1177/0276146703258246
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- Article
Corporate Citizenship: Cultural Antecedents and Business Benefits.
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- Journal of the Academy of Marketing Science, 1999, v. 27, n. 4, p. 455, doi. 10.1177/0092070399274005
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- Article
The nature and social uses of the Internet: A qualitative...
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- Journal of Consumer Affairs, 1997, v. 31, n. 2, p. 346, doi. 10.1111/j.1745-6606.1997.tb00395.x
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- Article
Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison.
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- Journal of Business Ethics, 2001, v. 30, n. 1, p. 57, doi. 10.1023/A:1006433928640
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- Article
Measuring Corporate Citizenship in Two Countries: The Case of the United States and France.
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- Journal of Business Ethics, 2000, v. 23, n. 3, p. 283, doi. 10.1023/A:1006262325211
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- Article
From Market Orientation to Stakeholder Orientation.
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- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 93, doi. 10.1509/jppm.29.1.93
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- Article