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Works by Mai Kikumori

Results: 3

1

Influencers' Follower Numbers, Consumers' Cultural Value Orientation, and Purchase Intention: Evidence from Japan, the United Kingdom, and Singapore.

Published in:

Journal of International Consumer Marketing, 2025, v. 37, n. 4, p. 350, doi. 10.1080/08961530.2024.2448712

By:

Kikumori, Mai;
Maruyama, Yudai;
Ishii, Ryuta

Publication type:

Article

2

How do moral judgment and saving face interact with positive word–of–mouth regarding counterfeit luxury consumption?

Published in:

Journal of Global Fashion Marketing, 2024, v. 15, n. 2, p. 253, doi. 10.1080/20932685.2023.2234919

By:

Kim, Changju;
Kikumori, Mai;
Kim, Aekyoung;
Kim, Jungkeun

Publication type:

Article

3

Electronic Word-of-Mouth (e-WOM) Generation in the Book-to-Movie Adaptation: A Comparison of Original Novel Fans and Non-Novel Readers.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 6, doi. 10.7222/marketing.2024.025

By:

Mai Kikumori;
Ryuta Ishii

Publication type:

Article